Moz

Moz

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Amanda G.

Amanda

“Going Green” doesn’t only apply to organic food. Use GREEN as a reminder of all the elements you need in your organic content strategy. You’ll need to create a plan, a blog, and several social media accounts before you begin...

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  • December 27, 2012
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  • Aaron H.

    Aaron

    Aaron H.

    Holistic Inbound Marketing | SEO | SEM | SMM

    Hi Amanda, cool post. Yes, "green" traffic is the best kind. Or rather, evergreen traffic. Funny that people are always searching for shortcuts and easy ways to get traffic when the best ways are the original ways that the search engines were built for: A couple things I would add:

    Taking what you have described and breaking it down a bit, you can create different "channels" for different purposes. For example, you could have a "branding channel" using social sites and web 2.0 sites like wordpress, blogger, tumbler, posterous, etc., and syndicate original content from your primary site or blog to these sites. You'll end up with a network of branded content snippets that are updated as often as you post that will not only drive traffic to your site, but will give you branding on the first page of the search results for your brand name. As you mention, just make sure to create authentic and quality profiles for each of these sites in the network.

    You can also set up a channel for traffic that is not based on your brand and post content there with occasional links back to your primary domain/blog. I've been reading that this is "out" in 2013, but my personal opinion and experience is quite the contrary. Setting up free microblogs via web 2.0 sites and posting quality, original content to them is like having your own set of hubs that each direct traffic to the main hub (your site). Targeting specific areas of your primary niche using KW gives your targeted sites that get organic traffic and then funnel it to your main site.

    Only thing with both of these is time and money, but the evergreen nature of it and amount of traffic possible is flat out enormous.

  • Amanda G.

    Amanda

    Amanda G.

    Senior Content Strategist at iAcquire

    Thanks, Aaron! Very good points.

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