About the Ogilvy: Past, Present & Future Group
A place for all Ogilvy employees worldwide, past and present, to convene, network, and discuss the current news and affairs of the company and advertising industry in general.
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The promo bag making a comeback via ePromos Promotional Products blog.epromos.com
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Most Popular Discussions
Three Trends Causing Paradigm Shifts in Online Retail
The growth of e-commerce over the last five years has been dramatic-and it's only expected to accelerate as consumers become more ...
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Ogilvy's 21st-century update of founder's advertising wisdom campaignasia.com
SHANGHAI - On day two of the Asian Marketing Effectiveness Festival this morning, Ogilvy & Mather's global effectiveness director Tim Broadbent and China chief creative officer Graham Fink distilled the 1909-word long, 38-point...


Ogilvy China's incredible Graham Fink
Amazing interview, a must read trust me.
Chief Creative Officer Ogilvy & Mather China ihaveanidea.org
Graham Fink, Chief Creative Officer of Ogilvy & Mather China, has one of the most interesting careers in the business and he’s just getting started in Asia. Recruited to Ogilvy in early 2011, Graham has tackled the challenge of...


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Colours can be so closely associated with a brand that just the suggestion of them brings that brand to mind. In your opinion, which ...
Our reaction to colour is subliminal. As consumers, we are generally unaware of the persuasive effects of colour. Psychological effect is instantaneous, stimulating the senses and power of suggestion. We see it in every level...

Every brand has a story. What brands do you think have been the most successful at telling their story through social media?
There’s no doubt that social media has changed the marketing landscape significantly within the last few years. There’s always something new; a new social networking site this year, a new app tomorrow, a new feature next week,...

New Issue of Spotlight Food & Drink Photography is out!!! Caution - do not open if you're hungry productionparadise.com
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Great letter from the man himself...
I am a lousy copywriter lettersofnote.com
British-born David Ogilvy was one of the original, and greatest, "ad men." In 1948, he started what would eventually be known as Ogilvy & Mather, the Manhattan-based advertising agency that has since been responsible for some...
