The New Rules of Green Marketing

The New Rules of Green Marketing

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About the The New Rules of Green Marketing Group

Times have changed. Every marketer needs to integrate sustainability into their brand. Green is mainstream and calls are being made for radical transparency. “Planets,... more »
Times have changed. Every marketer needs to integrate sustainability into their brand. Green is mainstream and calls are being made for radical transparency. “Planets, babies, and daisies” won’t cut it with consumers demanding greener products that match the performance of “brown” counterparts.
Learn about these and other changes in Jacquie Ottman’s newest book, "The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding" (Berrett-Koehler - U.S., Greenleaf Publishing - U.K. February 2011, 252 pp.). It’s chockfull of cases, stories, marketing strategies, tools and inspiration for today’s sustainable branding.

Join this group, moderated by author, expert, consultant, and green marketing pioneer, Jacquie Ottman to stay ahead of the changing rules of green marketing! « less

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About this Group

  • Created: May 5, 2010
  • Type: Professional Group
  • Members: 402
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