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5 tips for more effective content marketing
First tip about lacking a call to action seems pretty obvious, but...
5 ways you're holding your content captive -
25 examples of successful Facebook brand campaigns prdaily.com
There’s something for everybody on this list, from big brands to...
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PR recruiters share resume do's and don'ts
Some very good points in here which have motivated me to tweak my own...
PR Résumé Do’s and Don’ts: How to Keep Your Résumé From Going ‘On File’ :: PR News -
5 pitching tips for bloggers
Commonsense points to keep in mind.
5 tips for pitching the unpaid reporter -
8 ways to track YouTube video performance socialmediaexaminer.com
YouTube video strategy: How to use YouTube Insights to learn how to...
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Critique of LinkedIn v. Facebook for networking
The author plainly hasn't figured out that LI is a social *network*...
Should LinkedIn be considered a social media site? -
How to manage hundreds of social-media accounts with Sprinklr and...
Sounds like a nightmare to me, but these tools can help.
Tools To Manage Hundreds Of Social Media Accounts - The BrainYard - InformationWeek -
Brands seeking out influential Instagrammers to work with
A tactic reminiscent of using YouTube micro-celebrities to feature...
Instagrammers in Demand by Major Brands -
Before you apply for a job or new business opp. leave your ego (crazy... thepmshow.tv
Listen LIVE to my Exclusive Interview with the King of Social Media,...
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Google+ Finally Goes Local - 'Net Features - Website Magazine websitemagazine.com
Google is finally putting last year’s acquisition of Zagat to good...
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What do you think? Is Twitter slowing down? cnn.com
With all the Facebook news lately -- the flat IPO, the regulatory...
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Building a social collaborative culture, part 2
Here my second article about the 'Social Workplace Conference', hold...
Building a social collaborative culture, part two | Diary of an internal communicator -
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To CEO or Now? Who Makes the Best Spokesperson in a Crisis?
Today's post is a guest post by the very wise and talented, Jane...
To CEO or Not? Who makes the best Spokesperson in a Crisis? -
Local TV News Teams Having Fun with Pinterest adamsherk.com
A look at local TV news teams on Pinterest. Which TV newsrooms are...
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The Future of Crisis Management – Passage from Manager’s Guide to... melissaagnes.com
Today's post is a passage from the the book "Manager's Guide to...
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How Pinterest can increase traffic to your blog
Very clear, detailed steps make this a worthwhile read.
How to Use Pinterest to Drive More Traffic to Your Blog | Social Media Examiner
Most Popular Discussions
Steven
Announcement from Network of PR Professionals: No more snarky put-downs in the guise of grammar "corrections"!
In recent months, I've had to step into several discussions in this Group to admonish members who have felt a need to publicly "correct" ...
Glenn
Jocelyn
Managing client expectations about seeing articles before publication
How do you handle the situation when a client expects to see and be able to sign-off an article for which they were interviewed? And in ...
Steven
5 Tips for Plucking the Lowest-Hanging Fruit: Surveys
Along with tip sheets, surveys are among the easiest publicity vehicles in the practitioner's quiver. Trade media love surveys.
Survey results packed with data can catch a reporter’s eye and lead to coverage for your company or client. Here are best practices for producing a top-notch survey.
Anastasia
How to become a successful PR Manager for Business Management Consulting Company?
I recently got promoted to the PR Manager position, but I really want to be successful in it. DO you have any tips and/or suggestions on ...
Steven
The most overlooked social-media channel for brands...
...is one that predates social networks. In fact, online fora and message boards are relics of the earliest days of the Web. This ...
Why Forums May Be the Most Powerful Social Media Channel for Brands entrepreneur.com
Forums and message boards can help you connect with customers -- but keep the marketing messages to a minimum.
Melissa
Does your company or organization truly need to invest in a social media crisis plan? Take this thorough questionnaire and find out!
Questionnaire: Should Your Company or Organization Invest in a Social Media Crisis Plan? melissaagnes.com
Would your company or organization truly benefit from investing in a social media crisis plan? Check out this questionnaire and find out!
Bree
Miles Christian
The New Orleans Times-Picayune will be cut back to a three-day-a-week publication schedule, from its current seven. Advance Publications will also cut the days for three of its papers in Alabama.
Steven
5 social-media metrics you should be using
Makes the interesting point that we should be more concerned with measuring Return on Effort rather than ROI.
5 Simple Metrics to Track Your Social Media Efforts socialmediaexaminer.com
Social media metrics: Find out what you need to track to determine the success of your social media marketing.
Steven
How Pinterest can increase traffic to your blog
Very clear, detailed steps make this a worthwhile read.
Pinterest drives traffic to your website. Learn how to choose the best post to pin, which image to share, add a Pin It button and pin your blog post.
Shawn P.
Seeking ideas for a final project for a new course: Research and Writing for PR
I will be teaching a PR course in the Fall at Boston's Suffolk University entitled Research and Writing for PR. Essentially the course ...
Mark Boudreau
Resumes are dead. Interviews are largely ineffectual. Linked-In is good. Portfolios are useful. But projects are the real future of hiring, especially knowledge working hiring. No matter how wonderful your references or how...
Steven
Google+ Hangouts video chats have big potential for PR
A marvelous branding vehicle--but is Google+ still too much of a ghost town for this to be effective?
Why Google+ Hangouts are a big win for digital imediaconnection.com
Google recently began letting worldwide members of its social network broadcast live Hangouts sessions for anyone to watch -- just like some performing artists and politicians have already been able to do. The new "Hangouts on...
