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Local Newspapers Scramble for Native Ad Strategies
Senior Editor at Digiday Content Studio
Native advertising is nothing new for national publications, but now local papers are increasingly seeing it as vital to the health of their business.
Racheal A. likes this
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Google Plus Remains an Afterthought for Publishers
Senior Editor at Digiday Content Studio
While Google Plus is not a popular hangout – nor is it a source for traffic – it still provides valuable SEO opportunities for certain publishers.
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Are we at the end of the pageview era?
Senior Editor at Digiday Content Studio
The Pageview's Days Are Numbered - Digiday digiday.com
Publishers are gearing up for a world where the much-maligned pageview is no longer the dominant metric to sell against.
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The Native Advertising Landscape is out. Check out the newest infographic of the main players and how they fit into the space.
Sales Manager at TripleLift
Full Article Here : http://www.imediaconnection.com/content/34606.asp#multiview
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Is anyone aware of B2B websites that are posting native advertising to their sites?
Group Publisher of Forresidentialpros.com, Qualified Remodeler Magazine, Kitchen & Bath Design News
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Covers are great marketing tools, but seeing them spread far and wide online doesn't mean newsstand sales will surge.
Andrew H. likes this
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Liz S., Camille G. like this
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Advertising Content Done Right digiday.com
What brand-sponsored content looks like when it succeeds.
Tal S., Camille G. like this
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Links to Resources for new course on Native Advertising: The Latest in Digital Ad Program Innovation
President, Laredo Group
The newest Laredo Group course, on Native Advertising, is being taught this week (July 31st) and I just went through the manual (85 pages) and made a list of all the reference/resources that I used. I thought I would share my curated list of ...
Courses & Calendar laredogroup.com
The ADVERTISING Club of New York and Laredo Group are partnering to offer AD Club members and non-members a series of exclusive training opportunities. Based in the media capital of the world, The ADVERTISING Club of New York represents the vision...
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IPG Media Lab has found a new revenue source: helping media companies look into the future.
Racheal A. likes this
Native Online Advertising
393 members
About the Native Online Advertising Group
The purpose of this group is to have an open discussion about the rise in popularity and effectiveness of non-standard (native) online advertising for both publishers and... more »
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About this Group
- Created: November 27, 2012
- Type: Professional Group
- Members: 393
- Owner: Tal S.
- Managers: David A. C.
- Website: http://www.castplatform.com
Cindy C.