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Where Do Young Professionals Set Their Moral Compass?
In this engaging opinion piece from Thursday's NYT, the author...
Earning the Service Patch
Most Popular Discussions
Harold Burson: Still in the Game at Age 91!
Says Harold: "I have a lot of optimism about the role of PR as a business tool and I think PR people increasingly have a better ...
INTERVIEW: Harold Burson, co-founder, Burson-Marsteller campaignasia.com
At 91, Burson-Marsteller co-founder Harold Burson appears as sharp as ever. On a recent visit to Hong Kong, he presented no-nonsense views on the state of PR in Asia and the extent to which its role has changed.

Corporate brands and authenticity authenticreputation.com
More than a century before Al Gore invented the Internet, Abraham Lincoln observed: “Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is th...

The 'Human Skills' of Leadership
Thrust into the national spotlight, Chesley "Sully" Sullenberger sought a deeper understanding of leadership qualities -- and cites 2012 ...
Courage is a quality that appears time and again in great leaders, as well as "human" skills: empathy, humility, compassion and making a genuine connection with those around them.

Seeing is Believing - Why PR People Should take Infographics Seriously
Although strategic communications businesses and careers in the future will be more exciting and demanding than ever, Group member Frank ...
The Art AND the Science of Public Relations commpro.biz
The current, and the next, generation of PR professionals needs to be educated and informed about big data management and technologies.

Both Google and Facebook gone entirely in 5-8 years?
In all likelihood, we could have an entirely new way of gathering information and interacting with ads in a new mobile world than what ...
We think of Google and Facebook as Web gorillas. They'll be around forever. Yet, with the rate that the tech world is moving these days, there are good reasons to think both might be gone completely in 5 - 8 years.

CEOs Get(ting) Social, But IBM Study Reveals Data Learning Curve
With the explosion of data from a hyper-connected society of empowered consumers, business outcomes are increasingly insight-driven, ...
IBM CEO Study: Command & Control Meets Collaboration www-03.ibm.com
A new IBM study of 1,700+ CEOs from 64 countries and 18 industries reveals that CEOs are changing the nature of work by adding openness, transparency and employee empowerment to the command-and-control ethos that has characterized corporations.

The Global Soft Power Race: How Does the West Stay Relevant?
The United States continues to lead the world in global image. However, reputation world order is shifting. Among other things, the ...

Storytelling vs. Corporate Speak!
It’s clear people have given up on corporate speak, and, for the most part, so should you. It’s just not very interesting. People want ...
The Gold Standard of Content Marketing en.prnasia.com
Lee Green from Summit media partner PR Newswire Asia shares quality infographics, including this one that simplifies the content marketing process.

Missing the point authenticreputation.com
The quality of commentary on reputation management today is disappointing. There’s plenty of it, and the sheer volume creates buzz. But sadly, too much of this commentary misses the point. Much o...

Tips for Understanding China's Consumer Culture
Are Chinese citizens really "driven by an ever-present conflict between standing out and fitting in, between ambition and ...
What the Chinese Really Want online.wsj.com
Consumers in China are increasingly modern in their tastes, but they are not becoming 'Western.' How the selling of coffee, cars and pizza sheds light on a nation racing toward superpower status.

Wrong to Focus on Reputation? Really? The Economist Thinks So
Bjorn Edlund, retired EVP Communications at Royal Dutch Shell, takes on the Economist's ill-conceived notion that organiztional ...
Why companies should worry less about their reputations economist.com
The Economist objects to "reputation management," saying the industry depends on a naive view of the power of reputation: that companies with positive reputations will find it easier to attract customers and survive crises.

A Worthwhile Read: "Meta-Leadership."
By intentionally linking and leveraging the efforts of many gov't agencies — with corporate, non-profit, and community sectors — ...
National Preparedness Leadership Initiative hsph.harvard.edu
The meta-leadership model described here emerged out of observation and analysis of leaders in crisis situations involving tense emotions and highly fluid circumstances.

National Summit on Strategic Communications strategicsummit.com
The National Summit on Strategic Communications assembles senior leaders from government, the military private sector, academia and NGOs. The Summit is dedicated to enhancing the value of strategic communications and effective en...
