I wrote a blog post a week ago that obviously touched a nerve. "B2B Social Media's Big Not So Secret" garnered the most traffic of any blog post I've ever written. David Meerman Scott tweeted the post - that certainly goosed my traffic. I also receiv

Social media is a great tool for market research. Knowing what your prospects and clients are saying, as well as what your competition is up to, is highly valuable in itself. Anticipating and validating product changes through social research, polls and surveys can be of extreme value. And these polls and surveys will also develop user-generated content.

We've been blogging about the difficulties that small to mid-sized B2B companies have in executing their social media strategies. This week's focus area is: Leveraging Internal Resources.

This is the third in a series of blog posts where I deconstruct the social media marketing process in order to solve the content development problem. The number one cause of social media marketing failure is poor and/or inconsistent content devel

I'm excited to bring to you a FREE networking party! This event is open networking and socializing, so bring cards!     The Lansdowne Pub has graciously offered us this delicious lineup of appetizers (which usually pass as a...