Semanticweb.com

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Thomas

Moving to the next level of semantics marketing

Chief Data Warehouse Architect at SimCorp

Shortly after coming back from SEMTACHBIZ in Berlin 2 weeks ago I had a Deja Vu experience. I almost grew up with databases from the hierarchical and network databases over relational and so on. I remembered that in the 80ies, software marketeers (I was one) pushed heavily along these lines: "You should buy this product because it is based on relation technology!" These days people would think you are crazy. But if the customer asks "Is there a relational database inside?", the answer is, "but of course there is".
Let us move from selling solutions because they are semantics based to selling them based on their business benefits. And if somebody asks, whether there is semantics inside, the answer is "but of course there is, what else?".
Making sense?

  • Comment (5)
  • February 24, 2012
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  • Menno M.

    Menno

    Menno M.

    Thinknowlogy • The world's only self-organizing knowledge technology • open source

    Thomas, the current state of semantics is very poor and can be expressed by a known Chinese saying: "Give a man a fish and he will eat for a day. Teach the man how to fish and he will be fed for a lifetime".

    I am the only one developing an information system that knows how to "fish" - creating its semantics autonomously - rather than feeding it a semantic vocabulary (everyday).

    Shouldn't we focus on fundamental solutions, rather than selling solutions that are engineered around the problem?

  • Thomas F.

    Thomas

    Thomas F.

    Chief Data Warehouse Architect at SimCorp

    Menno, of course people like yourself should continue to find new and better solutions. Your project looks very interesting, by the way. It is in an area, which I follow carefully,
    I was addressing (above) the issue of how to make business people interested in the new kind of business solutions, which are, as a matter of fact, already available to the brave.

  • Menno M.

    Menno

    Menno M.

    Thinknowlogy • The world's only self-organizing knowledge technology • open source

    Thomas, on what foundation or which fundamental technology are these new kind of business solutions based then? On strong words of hot air marketeers?

  • Thomas F.

    Thomas

    Thomas F.

    Chief Data Warehouse Architect at SimCorp

    Dear Menno, I think your are missing the context. Take a look at David Siegels website at thepowerofpull.com. In his book "Pull - The Power of the Semantic Web to Transform Your Business", he advocates that we should start talking about what new kinds of business solutions (paradigms) we can deliver, today. That is what gave me the flashback to the Relational Evangelism of the 80ies.

  • Menno M.

    Menno

    Menno M.

    Thinknowlogy • The world's only self-organizing knowledge technology • open source

    So, you start to sell empty shells, in the hope science will make the sold dreams come true?

    Then I have news for you: Semantics is a part of intelligence rather than a vocabulary, and science still fail to define intelligence - let alone: implement intelligence - and thus: to implement a fundamental solution for semantics.

    Only my system has a proven foundation in intelligence, creating its semantics autonomously. But my fundamental design invalidates the evolution theory, and since the evolution theory is the flagship of science, science will fail to deliver deep semantics.

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