Four months ago, Microsoft Advertising laid down a challenge to the advertising world. We asked our agency and brand partners from around the globe to submit their ideas (gilded with innovation and creativity...

In just four weeks, thousands of creatives, advertisers, marketers and agencies will descend on Cannes, in the South of France, for the Cannes Lions International Festival of Creativity . Birds Eye Bing Map...

In January, we invited the top creative thinkers across the globe to participate in the inaugural Microsoft Advertising Story Awards, a contest dedicated to showcasing the world’s best in digital storytelling...

We can’t do anything these days without hearing something about “social media.” We’re tweeting, posting, sharing and liking all kinds of content. Advertisers are intrigued and want to understand how ‘social’ can elevate and...

With less than two weeks to submit your entry to the Microsoft Advertising Story Awards, one of our global judges - Mainardo de Nardis from OMD Worldwide - joins Y&R’s David Sable and Jacki Kelley from Universal McCann in...

As an industry, we have an incredible amount of behavioral data that demonstrates what people do across screens, but more often than not, we tend to neglect why, making it challenging to capture the right audience with a truly...

As I wrote back in January, the Microsoft Advertising Story Awards challenge marketers to think about future innovation in advertising and promote their chosen brands and stories in inventive and forward looking ways. As...

This year, many Americans will travel far and wide to see music artists play at the country’s greatest music festivals – Noise Pop, Coachella, Ultra and SXSW – and to immerse themselves in the scene. Planning a trip like this...

Hot on the heels of our People Powered Stories announcement on Valentine’s Day, the team at MSN have shone a bright light on the public’s thirst for real-time news, views and trending topics with the release of NOW.msn.com. In...

Since the launch of Windows Phone 7 last year, app developers have been monetizing their Windows Phone 7 apps with the Microsoft Advertising Ad SDK for Windows Phone 7, which is powered by the industry’s first, real-time bidded...

Microsoft Advertising is inviting brand marketers and advertising agencies from across 30 countries to submit their most creative and innovative ideas to help drive a brand or nonprofit organization’s story forward. Right in...

VP of Global Marketing at Microsoft Advertising, Marc Bresseel will be speaking at the Webit Congress in Sofia this week. His talk on “Mastering the New Digital” will focus on how creative and relevant marketers can be across...

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It’s sometimes said digital ad formats are often the same with no innovation. Well that is simply not true! Yesterday Microsoft Advertising UK launched its first ever ‘ film strip’ format via MSN UK Homepage Takeover for Ford....

The ability to target consumers online based on myriad attributes is commonplace in today’s digital marketplace. There is much to be gleaned about a consumer based on the habits they exhibit online – I’ll use myself as an...

Being a marketing manager at Microsoft I constantly keep an eye on the industry to see what’s new and innovative. Day in day out, we often just see the same old things done but occasionally, there comes along a gem that makes...