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Revenue Attribution Demystified crowds2crowds.com
Why is revenue attribution so painful? Because it's complicated!...
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How Mature is Your Digital Asset Management System?
How capable are your digital asset management systems? As the number of digital marketing assets continues to explode, it becomes more...
Most Popular Discussions
Lynn
Do you try to learn a lot from benchmarking studies?
Sometimes we take studies for granted ... but there's a lot to be gained by participating, reading between the lines, and acting on ...
8 Paths to Value via Benchmarking Studies customerthink.com
Getting ahead in differentiating your business is an ongoing quest. Benchmarking studies can be a great tool to monitor and maintain your edge -- if you know how to maximize your value from them. Here are 8 paths to gaining...
Mike
Crafting the Persona slideshare.net
Whoever understands the customer best, wins! ... Whoever understands the customer best, wins! How well do you know your target market? Can you paint a clear picture of their interests, desires, as well as the problems they are...
Laura
How to Create an Actionable Marketing Dashboard (and Why You Need One) marketingprofs.com
Metrics & ROI - If you want to answer the C-suite's questions about how Marketing is performing, you need a dashboard—an insightful report that can optimize performance. Learn five key steps to creating a ...
Gary
Marketing Operations’ Role in Marketing Agility marketingoperationspartners.com
Ninety (90) percent of executives surveyed by the Economist Intelligence Unit believe that organizational agility is critical for business success. Nonetheless, 27% also said that their organization is at a competitive disadvantage because it is not agile enough to anticipate fundamental marketplace shifts. Clearly, marketers must lead the charge in anticipating market changes to enable ongoing bu
Gary
Listen to Autodesk Marketing Ops Leader in New Online Talk Show
Tomorrow's guest is Jack Androvich, Sr. Director of Marketing Operations at Autodesk, who will share his experience in Creating a Unique ...
Hear marketing executives share their success stories for building marketing effectiveness and efficiency!
Gary
What is Marketing Agility in Action? marketingoperationspartners.com
New post on Marketing Operations 2.0 at Work by Simon Johnstone
Gary
Taking Marketing Operations to the Next Level events.linkedin.com
Is automation the be-all end-all for Marketing Operations (MO)? Execs these days are talking about agility and alignment as the mantra for what’s really needed now in Marketing – to enable the organization to embrace emerging...
Gary
What are the keys to successful deployment of Marketing Automation?
That's the focus of this week's Marketing Operations Future Forum TweetChat this Friday, Feb. 23 at 9 a.m. PT, 12 noon ET, 5 p.m. GMT. ...
TweetChat Friday: Marketing Technology Adoption Challenges marketingoperationspartners.com
One could argue that marketing automation (MA) is the impetus behind the emergence of the Marketing Operations (MO) profession. At the very least, the successful deployment and adoption of marketing technology has helped...
Bricelyn
Marketing is now a fundamental driver of IT purchasing, and that trend shows no signs of stopping --or even slowing down –any time soon. In fact, Gartner analyst Laura McLellan recently predicted that by 2017, CMOs will spend more on IT than their counterpart CIOs.
Bricelyn
Marketers that invest in marketing automation should expect their roles to change, leaving behind the “art” that has been their stock in trade for one that is intensely scientific and analytical. Investing in marketing...
Lisa
Improving Your ROI: The Fundamentals of Demand Generation and Marketing Automation
There's lots of talk about marketing automation and demand generation in marketing circles, but there seem to be more questions than ...
Improving Your ROI: The Fundamentals of Demand Generation and... cc.readytalk.com
Date: Thu, Feb 23, 2012, Time: 12:00 PM CST, Host(s): Craig Tomlin, Lisa DeSouza. Join hosts Craig Tomlin, VP of Online Strategy for Apogee Results and Lisa deSouza, President and CEO of RPM Demand, as they discuss the key to...
Craig
Orbis Global named Leader in Gartner's Magic Quadrant for Marketing Resource Management - Download your complimentary copy today.
Interest in MRM (Marketing Resource Management) software has risen dramatically over the past few years. Dedicated marketing software ...
With more than 30 years of experience, Gartner are the world’s leading source of objective, independent intelligence on information technology. IT and...
Llana
Lynn
Making the Future Forum More Interactive!
MOFF TweetChats are a great extension of this LinkedIn Group! In an hour of online discussion at www.TweetChat.com/room/MOFF we can ...
Filling the Pipeline Despite Unpredictability events.linkedin.com
Unpredictability is the new norm. Whether it's a temporary shortfall (a newly created hole in the sales pipeline) or a structural shift (a clinical trial or a Software beta test that didn't get to finish line), the speed of...
Lynn
6 Keys to Differentiated Customer Experience
New study of B2B firms' customer experience management best practices www.ClearAction.biz/benchmarking
2nd Annual ClearAction Business-to-Business Customer Experience Management Benchmarking Study identifies 6 best practices for substantial business results.
Atul
Leveraging thought leadership content in driving leads and sales- How have you been managing it?
Thought leadership content helping you in generating leads and sales. Some perspectives covered in Xenia's Dec 2011 newsletter. http://g ...
G. David
Why It's Time to Fix the Marketing Supply Chain
Given the pressures that marketers are facing, it's understandable that they would focus most of their attention on developing more ...
