Marketing & Media Professionals in Point-of-Care Communications

About the Marketing & Media Professionals in Point-of-Care Communications Group

Objectives of the Group

To facilitate the growth of Point-of-Care Communications by:

1. Defining the value and raising awareness of Point-of-Care Communication... more »
Objectives of the Group

To facilitate the growth of Point-of-Care Communications by:

1. Defining the value and raising awareness of Point-of-Care Communication through educating marketers about its unique benefits both in its own right as well as compared with other patient communication forms.

2. Solidifying Point-of-Care Communication as a distinct media channel / category.

3. Serving as a platform for joint efforts that will continuously highlight the value of Point-of-Care Communication and support its significance:

* Generating industry research
* Sharing and communicating best practices and key learnings
* Demonstrating thought leadership through participation in industry conferences
and other educational forums
* Providing advocacy for relevant legislative and regulatory issues « less

Have something to say?

Join LinkedIn for free to participate in the conversation. When you join, you can comment and post your own discussions.

Join LinkedIn

Most Popular Discussions

Jim S.

Jim

Anyone have a consulting referral for someone with strategic insight into EMR, ePrescribing systems?

posted 2 months ago

Jim S. 1 month ago • Edit • Thanks Traver, we may want to connect regarding ASAPCare and our acute brands and expertise in Eyecare . ... »
See more »
Traver H. Jim S.
Mark T.

Mark

The Top 10 Things You Should Know about Point-of-Care Marketing, from SMI Health of Philadelphia. Can you add / delete from this list?...

SMI Health utilizes patient education at the Point of Care to help pharmaceutical and consumer brands, clinical trials recruitment companies, and veterinary brands drive sales and increase brand awareness.

posted 4 months ago

Debby F. 4 months ago • Edit • Debby likes this. »
See more »
Mark T.

Mark

Looking for list of great speaker prospects for a little event in the works for late April or early May. Can anyone recommend a few...

posted 2 months ago

Edit • »
See more »
Mark T.

Mark

Wall Street speculating Walgreens might want to acquire drug-chain Rite Aid to boost store count and perhaps help in deals with insurers....

posted 2 months ago

Edit • »
See more »
Mark T.

Mark

A thoughtful article on adherence programs authored by Kathleen Bonetti, VP of marketing at Rx EDGE, and Bill Liebman, president of...

tinyurl.com tinyurl.com

posted 4 months ago

Edit • »
See more »
Marie G.

Marie

This seems like an interesting new group. I look forward to the discussions and networking

posted 4 months ago

Edit • »
See more »
Mark T.

Mark

Healthcare Coalition web note cites PrevisionPolicy predict shift in pharma budgets due in part to HHS Sunshine Act. Firm sees “other...

posted 4 months ago

Edit • »
See more »
Mark T.

Mark

Did you know: 21% of patients who see advertorial wall display take the brochure home with them, according to SMI Health's "Top 10 Things...

posted 4 months ago

Edit • »
See more »
Mark T.

Mark

Missed Opportunity? Pink Sheet reports this week that in 2012 branded drugs that had aggregate peak sales of $35 billion go off patent....

posted 4 months ago

Tom R. 4 months ago • Edit • Tom likes this. »
See more »
Mark T.

Mark

Would in-office or in-pharmacy patient communication effort help brands such as Lipitor when they fight to maintain share in the face of...

Seven weeks after Pfizers main Lipitor patent expired in the US, the drug is down to 32 market share and at least one namebrand analyst is casting doubt on the brands survival strategy.

posted 4 months ago

Edit • »
See more »
Mark T.

Mark

Gray Sheet / Elsevier: expectations for 'quicker path to market for devices' in exchange for higher user fees in next 5 years. With...

posted 4 months ago

Edit • »
See more »
Marie G.

Marie

Has anyone heard of KUSH, the magazine for medical marijuana patients? It is distributed free at various locations, including King...

posted 3 months ago

Edit • »
See more »

About this Group

  • Created: January 6, 2012
  • Type: Professional Group
  • Members: 64
Ad

Group Statistics

CHECK OUT INSIGHTFUL STATISTICS ON THIS GROUP

  1. Director
  2. Manager
  3. Entry
MEMBERS
3,759
View Group Statistics »