Bitly has rolled out a major overhaul today, expanding its service beyond URL shortening into something that looks like its own social network, with bits of Stumbleupon and Delicious.com in the mix, too. The update includes a...

The stress of page management for mobile may be coming to an end.  The site 9to5mac reported of an iPhone app that was spotted in New Zealand called “Pages Manager.”  The app looks quite similar to the current Facebook iPhone...

Earlier this week I moderated a panel at the SXSW conference entitled: “Social Commerce: Not Yet Taking Off Like Farmville.” The session explored the nature of “social commerce” and why companies were having trouble selling on...

Twitter’s advertisers have new targeting capabilities that will let them advertise directly and only to mobile users … or just to desktop users, if they prefer. The company has just announced an expansion of its mobile Promoted...

When’s the best time to post to social media platforms to ensure your content is most seen? URL shortening service Bitly has crunched some new numbers. Success on Twitter and Facebook means posting in the early afternoons,...

A new peer-to-peer ad test was discovered in the wild today that gave individual users the option to “highlight” an important post.  New Zealand’s Stuff uncovered this test that gives Facebookers the power to make sure that...

One of the overlooked factoids from Thursday’s Google earnings call involves the popularity of Google Analytics, which the company says is now installed on more than 10 million websites. And that number is actually considerably...

Ever since it’s rise in popularity Pinterest has drawn a good deal of criticism around attribution (or lack thereof).  Today Flickr has announced a partnership of sorts that allow users to pin Flickr photos with proper...

Professional social network LinkedIn today announced it has agreed to acquire presentation sharing service SlideShare for $118 million in stock and cash, while also reporting earnings of $5 million on revenues of $188 million...

The number of Facebook developer programs is shrinking thanks to a consolidation and enhancement effort. In the past Facebook has had multiple programs that helped developers build apps, plugins and manage ads for Facebook...

Thanks to John Heywood, a writer and courtier to Henry VIII, we have classic epigrams like “Haste makes waste,” “a penny for your thought,” “beggars can’t be choosers,” and “the more the merrier.”  My favorite is “you can’t...

Launched back in October, Hot on Google+ (also called “What’s Hot”) is a feature that helps deliver popular content on Google+ to the entire user base.  The reason Hot On Google+ is attractive for marketers is the potential...

Remember the somewhat annoying and endless stream of “s*%t people say” videos circulating on Facebook and YouTube last month? I’m still surprised I never saw one called “s*&t marketers say.” MarketingSpeak is a language all its...

As the noise continues to grow surrounding Pinterest and its potential legal headaches, the image-based social network has taken a small step toward placating website owners concerned with potential copyright violations. As LL...

Ask Facebook. Ask Twitter. Ask Google+. Ask just about any social network, but especially one that’s become big enough for the U.S. president to join: Building an audience and attracting media attention are great, but they also...

As more and more marketing takes place on Facebook, it’s important to master measuring results on the platform, and one of the most important tools for doing so is on the site itself and available for export — Facebook Insights.

As Pinterest grows into a top 30 US website, brands are joining the image-sharing social network by the boatload. But not all Pinterest strategies are created equal. A new medium requires some creativity, so I set out to find...

SOPA (the Stop Online Piracy Act H.R. 3261) is proposed legislation before the U.S. House of Representatives that would require search engines, advertisers, ISPs and other key internet players to police content and take active...

Congress and the Hollywood/media lobby was taken aback by this week’s massive anti-SOPA protest. In light of that, and reconsideration by several of the bill’s sponsors and high profile supporters in Congress, Senate Majority...