Market Testers

Market Testers

About the Market Testers Group

The Market Testers group is for anyone who is vetting an idea, launching a product, or entering a new market. The earlier you can get validation from your market and ensure... more »
The Market Testers group is for anyone who is vetting an idea, launching a product, or entering a new market. The earlier you can get validation from your market and ensure product-market fit, the better chance you will have at being successful.

The purpose of this group is to share ideas about how to test new concepts and new markets quickly and efficiently. We encourage you to post your challenge to the group, so others can help you think of creative and interesting ways to gather market evidence without spending lots of money, and ultimately drive user adoption. The better your communication channels to your market, and the more you test, the faster you can achieve success!

If you are a Lean Startup practitioner, an agile product owner, an entrepreneur, or anyone with a similar mindset, we welcome you! « less

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Most Popular Discussions

Brian G.

Brian

How will you test your great idea?

More and more we are looking for fast and easy ways to vet products in the market. Concepts like "minimum viable product" and ...

posted 7 months ago

Brady S. 2 months ago • Edit • Brady likes this. »
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Brian G. Joe D.
Cory M.

Cory

What quick & dirty methods would you recommend for testing a mobile product with hospital-based physicians?

posted 6 months ago

Ron V. 6 months ago • Edit • Focusing on driving value to the user is for sure important. But it may not be the right focus. Here's my thinking: ... »
See all 5 comments »
Ron V. Cory M. Ron V.
Brian A.

Brian

What's the best approach to market testing a new product orrcompany without revealing the idea to the public to omuch ?

posted 6 months ago

Tom C. 6 months ago • Edit • I'd think carefully about the costs and benefits of not revealing the product. While I'm sure this isn't always the case, in my experience, if ... »
See all 3 comments »
Cory M. Leslie B. Tom C.
Tom C.

Tom

When testing a minimum viable product, how much of the product should you build before beginning testing?

One could take at least two approaches: Building the product to a point where it delivers its core value, and building only to a point ...

posted 6 months ago

Ron V. 6 months ago • Edit • I ran an exercise in which I tested market viability with a "paper" prototype, which was actually a bunch of mocked-up screenshots. I paid a ... »
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Brian G. Ron V.
Brian G.

Brian

Have you ever sold product before it was fully defined?

Getting customer input to feed product requirements in the early stages of the development cycle is nice, but modern market testing ...

posted 6 months ago

Tom C. 6 months ago • Edit • Back in 2000, I was working on creating a platform for pharma companies to market to physicians (and, conversely, for physicians to extract ... »
See all 4 comments »
Brian G. Chad P. Tom C.
Brian G.

Brian

Announcement: ExaGrid's Story, Webcast Series

We've recently launched our channel on BostInno and very excited to be part of an amazing organization. Our inaugural post features a ...

posted 1 month ago

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Brian G.

Brian

Announcement: Messaging Mistakes, Webcast Recording, New Jobs

Welcome to our new members - we appreciate your being here! I'd like to welcome everyone in the group to start a discussion and let's ...

posted 1 month ago

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Brian G.

Brian

Gamification at B2B

Is anyone using gamification successfully in a B2B setting? If so, we'd love to hear your story.

Social Media B2B socialmediab2b.com

A recent article discussed the idea of bringing gaming mechanics, or gamification, to the internal and external operations of B2B companies.

posted 1 month ago

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Brian G.

Brian

Free market testing tools

I just published a few of the tools we use for market testing and market sprinting, and am working on others. Hope these are helpful! ...

For the past year, we’ve been developing and refining our  Market Sprint process for agile market testing. During that time we’ve developed a number of valuable tools that we use to help us organize information, plan and...

posted 6 months ago

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About this Group

  • Created: November 5, 2011
  • Type: Professional Group
  • Members: 83

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Brian G.

Announcement: Messaging Mistakes, Webcast Recording, New Jobs

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