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Share and download our PurPle Manifesto. slideshare.net
by MSLGROUP on Jun 01, 2012 PurPle (Purpose + People) is MSLGROUP's...
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3 reasons why you need to create ‘dark sites’ as part of an overall... blog.mslgroup.com
Crisis communications and management has changed drastically with...
Most Popular Discussions
TEN awards at the 2012 EMEA SABRE Awards - FIVE GOLDS
MSLGROUP won a total of TEN awards at the 2012 EMEA SABRE Awards. Here's a list:
AVG Brand evolution - a resounding win for MSL London ...
Porter Novelli's Kenyan Unit Takes Home EMEA Best In Show holmesreport.com
"MSLGroup also enjoyed success, picking up five Gold SABREs (awarded for PR campaigns), followed by four agencies with three Gold SABREs each: Burson-Marsteller, Edelman, Ketchum Pleon and Romanian firm The Practice."

News mslgroup.com
MSLGROUP LAUNCHES GLOBAL PURPOSE OFFERING: “PurPle” New Unit Moves Business from Classic CSR to Collaborative Social Innovation Paris, May 29, 2012: MSLGROUP, Publicis Groupe's strategic communications and engagement network,...

Social Media is Still Media: Why Marketing Alone Shouldn't Drive Social socialmediatoday.com
Social Media Marketing Whenever I am speaking with a potential client, or even a prospective client, one of my first questions is, "How will you define success in social media?" That may seem like the obvious question at first...

PR exec: Nourish your company’s introverts prdaily.com
The author, an introvert, argues that companies are doing a disservice to themselves by not fostering environments where employees can work in solitude.

Olivier Fleurot in FT today on social media measurement & advertising on Facebook:
“Measurement in social media is still in its very, very early infancy,” says Olivier Fleurot, chief executive of MSL Group, a ...
Mark Zuckerberg has long said that making money on Facebook is secondary to the experience of its users. Advertising only serves to enable the social network’s broader mission of making the world more “open and connected”, he...

Why Politics Will Control Energy blog.mslgroup.com
The political grip on the energy market is tightening, says Per Ola Bosson of MSLGROUP EMEA, in this long-form article.

Anyone Could Be Your Brand Ambassador: Whitepaper blog.mslgroup.com
Stephy Liu at MSLGROUP in China introduces our latest whitepaper, launched in partnership with renren.com. Download our report to learn how brands are managing their social media pages in China.

The Flight From Conversation nytimes.com
We use technology to keep one another at distances we can control: not too close, not too far, just right: the Goldilocks effect.

Genentech is currently seeking multiple experienced MSL's to support our solid tumor oncology portfolio.
There may be some overlap in the following territories as we are hiring in 3 different areas (Lung, GI, and Women's Health). Our current ...
Pharmaceuticals Pipeline roche.com
A novel small molecule that acts as inhibitor of anaplastic lymphoma kinase (ALK) involved in the pathology of non-small cell lung cancer.Managed by: 4. ChugaiPartner:Roche participation The Wilms' tumor gene WT1 is...

Graduate recruitment in the digital age events.linkedin.com
This event is an essential graduate marketing practitioners' guide to navigating the incredibly complex and fluid digital marketing landscape, and ultimately making the right choices in a world where budget and time is scarce. The programme draws together vast experience from industry experts and practitioners; audience insight; extensive best practice benchmarking; and case studies from the fron

Employee happiness is becoming a hot topic among CEOs and in boardrooms, and it's about time. The current issue of Harvard Business Review, which includes a series of articles focused on employee happiness, is just one more...

Twelve Leadership Traits You Need in Tough Times entrepreneur.com
What does it take to lead a small business through this ongoing economic mess? Here's a roundup of the important traits for entrepreneurs in 2012.Get...

In his new book, <em>Imagine, </em>Jonah Lehrer explores the art and science of original thinking — from Shakespearean tragedies to the invention of masking tape to Nike's "Just Do It" campaign. And when you get stuck? "Take a very long, warm shower," Lehrer says.

Diversity: A Source Of Creativity
Wonderful quote by Michel Landel, CEO, Sodexo - "Diversity is the source of creativity" (via @Womens_Forum)
What are the other ways ...
March 30 (Bloomberg) -- Michel Landel, chief executive officer of Sodexo, talks about the French caterer's performance and workplace diversity efforts. He speaks with Carol Massar on Bloomberg Television's "Taking Stock."...

Contact us
We are a team of professionals, having years of experience in Production for Radio and TV, Events, Ads, Marketing big brands and ...

MSLGROUP's social media magazine
Which case study did you like best?
People's Insights Quarterly Magazine slideshare.net
The People's Insights Quarterly Magazine pulls together the best insights from our Insights Network, in which 100+ thinkers and planners within MSLGROUP...

Public Relations: Training Your Ethical Mind slideshare.net
MSLGROUP's Mark McClennan shares his recent keynote presentation on ethics training, social media ethics and a list of ten common types of ethical and PR failures.

Starbucks' corporate citizenship program
Did you know about Starbuck's Vote Give Grow program and how the brand is helping non-profit organisations this year?
Vote.Give.Grow: People’s Insights Volume 1, Issue 16 blog.mslgroup.com
This week, experts at MSLGROUP People's Lab offer insights on Starbucks' corporate citizenship program Global Month of Service and how it is increasing the visibility of non-profits.
