The London 2012 Summer Olympics organizers are getting ready to do battle against ambush marketers, the stealth marketing and advertising that undermines official sponsors' efforts. It's an issue that's top of mind for LOCOG —...

The Drum, Microsoft has been forced to make an apology following a marketing tweet aiming to raise money for victims of the tsunami and earthquake in Japan provoked a mixed response.

The Drum, South Yorkshire Fire and Rescue has given the go ahead for adverts to be placed on the side of its fire appliances as it grapples with public spending cutbacks.

A marketing campaign led by a major smart phone manufacturer has led to the world's first tweet to be sent from the top of Mount Everest.

HBR Tip

Squeezed families have been avoiding previously popular destinations such as Egypt and Turkey, causing the holiday operators profits to fall by £60m.

An online entrepreneur says that poor spelling is costing the UK millions of pounds in lost revenue for internet businesses.

There's a gap between most organizations and their target consumers when it comes to technology, and some executives are looking to education and constant practice to help narrow it.

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