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Lisa

Looking at our Google analytics, how do I determine what the (not provided) keywords are for our website? It always ranks number 2 for our search terms….

Marketing & Communications professional travelling through Central America

  • Comment (7)
  • November 1, 2012
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Comments

  • Erica M.

    Erica

    Erica M.

    Senior Community Manager at Moz

    Here's some ideas to get you started: http://searchengineland.com/turning-not-provided-into-useful-actionable-data-135800

  • Wayne M.

    Wayne

    Wayne M.

    SEO Specialist

    check in your cpanel / awstats page - scroll down the bottom - should show you what keywords are bringing in traffic.

    Compare that keyword list with your GA data and see where the gaps are.

    I find a lot of the time, keywords that show up as click thru's on the awstats page, sometimes don't show up on GA at all.

    GA is a lagging indicator - so I've sacked it:)

    http://piwik.org/ is more accurate.

  • Shadi K.

    Shadi

    Shadi K.

    Digital Marketing Consultant I SEO I Social Media I Content Development I Speaker

    im finding alot of discrepencies with GA as well. Thank for the suggestion Wayne

  • Justin K.

    Justin

    Justin K.

    SEO Analyst at Advice Interactive Group

    GA is still worth using, I have spoken with colleagues that use Omniture and they find it helpful but it is not free. Wayne's suggestion could be useful to pair with GA.

  • Wayne M.

    Wayne

    Wayne M.

    SEO Specialist

    I'm sorry Justin - the accuracy of GA just doesn't stack up for me. It got slightly better over the last 8 months - but not much:)

  • Simon V.

    Simon

    Simon V.

    Intégrateur front-end - expert CSS, HTML, WordPress

    I'm testing Piwik. Very easy to set-up, but for now I'm using it in conjunction with GA to compare data on the long run (yes, this add some HTTP requests an JS to the pages).

    I like in Piwik the accuracy of referrer and keywords data.

    Quick note : one advantage of GA is that you could see keywords that had bring your name on SERP, but user hasn't clicked.
    Piwik only shows data from actual visitors.

  • Wayne M.

    Wayne

    Wayne M.

    SEO Specialist

    I'll be honest @Simon - i do think GA has some serious potential though - but still a work in progress!

    Currently I'm testing a few SERP monitors - but none of them are accurate - yet:)

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