ESPN’s “This is SportCenter” campaign will introduce a commercial in Spanish on Wednesday that will be included on its English-language networks.

Executives should look at specific social media as a personal toolbox for improving their practice of leadership. Alexandra Samuel shares strategies and tools like Pinterest, MindMeister, Basecamp and OneTask that will yield...

Did you know that 61 percent of U.S. marketers use social media to increase their lead generation? While the business to consumer (B2C) side of social media is both proven and well established, business to business (B2B) social...

Color-coded interactive maps show the Latino population, growth and its dispersion across U.S. counties since 1980.

Marketing to Latinos Travel, Tourism and Hospitality: Airline Tickets, Hotels, Flights, Vacations, Cruises and Car Rentals, Business Conventions, Investing in Latin America, Trade Shows, Business Conferences and...

Google sigue sumando mejoras en la experiencia de los usuarios. Ahora incorporó su versión de Chrome para dispositivos móviles con Android, que apuesta a expandir las posibilidades de navegación través de múltiples dispositivos.

The Super Bowl implemented its first-ever social media command center for 2012, and organizers say it was a huge success.

Brands are obliged to pay attention to their online reputation if they don’t want their public image damaged. Mobile phones with Internet access are the new consumer megaphone. A dissatisfied customer can now turn to the social...

Macys discussed loyalty tactics and shared details about MyMacys, its consumercentric collaboration with dunnhumby USA, at the Sachse on Jan. 16 in New York City.

Last year’s Super Bowl was the most watched TV program ever among Hispanics, one of the reasons why the NFL is making an unprecedented attempt to appeal Latinos.