Intersection: Bands & Brands

About the Intersection: Bands & Brands Group

Fact: In 2010, global brands will spend in excess of $650 billion marketing their goods and services.

Fact: The global recorded music market is in a precipitous... more »
Fact: In 2010, global brands will spend in excess of $650 billion marketing their goods and services.

Fact: The global recorded music market is in a precipitous downward spiral and stands at approximately $30 billion today.

Fact: If only 1% of global below-the-line marketing spend was allocated to music and related services, the overall music industry would expand for the first time in more than a decade.

Fact: Consumers love music! But, they're mostly unwilling to pay for it, at least initially.

Fact: At the intersection of Bands & Brands exists a massive commercial opportunity.

This group supports a "brand sponsored" model, one that aligns the interests of global brand marketers and the music industry. They both need each other.

This group is open to anyone interested in supporting the concept of a brand sponsored music discovery and distribution business model, and discussing the opportunities therein. Creative directors, Brand managers, Promotions people, Entrepreneurs, Music industry executives, Artists, Technology folks, or anyone interested in this discussion are encouraged to join in. « less

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About this Group

  • Created: December 9, 2009
  • Type: Professional Group
  • Members: 629
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