London Design Festival

London Design Festival

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William S.


Interesting to know what people think of this article, "Designs for life won't make you a living" by Justin McGuirk.

Author, journalist

It touches a few issues that rose to the surface during Milan this year. For all that designers supposedly do for industry, they often do it for a pittance; is this sustainable?

Justin McGuirk: The 50th Milan furniture fair was crawling with millionaires – but are designers being exploited by having to make work for free?

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  • May 18, 2011
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  • Claes L.


    Claes L.

    Marketing and Design Manager, Ackurat (plastic details)


    As consumers we love to buy surface. New trendy surfaces. We just love to create new up to date environments. To feel alive we buy new "outfits" more often then ever. We don't buy we? We buy a feeling of success.

    That's why design branding is more important than ever. To sell to consumers, a product/chair needs a maker brand...a maker needs a design brand.

    Inflation in Branding has become inflation in pay.

    In Sweden we now put yet more brands...quality, environment, origin etc

    But what hapends when ALL products are covered in Brands?

    Hopefully the design in itself can be back

  • Francoise M.


    Francoise M.

    Gardening, cooking, rural skills craft courses at Roots Shoots & Leaves. Landscape & Architectural Interior Designer.

    Interesting and something I suspected for a long time. Having spoken with a few designers starting out, they all seem to do everything for nothing hoping they will get noticed and launched properly.

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