About the Integrated Marketing Mix Group
Have something to say?
Join LinkedIn for free to participate in the conversation. When you join, you can comment and post your own discussions.
Join LinkedIn-
Congratulations to Fathom's Steam and Raw Bar! app.e2ma.net
Congratulations to Fathom's Steam and Raw Bar! Cover Shot of the -...
-
The Eleven Letter Word That Continues To Elude All CMOs And Marketers... forbes.com
It's a rather simple word to say, just four syllables. It's an easily...
-
New acquirgy executive brief addresses DRTV Campaign Burnout, and how...
Instead of simply refreshing creative or testing new media...
q3j.acquirgy.net. -
The Ad Unit to Save Facebook?
Earlier this week, Denny Hatch suggested Facebook switch to a pay...
Facebook Rolls Out 'Promoted Posts' to Extend the Reach of Your Page's Content -
A few quick points regarding differentiation
At a time when competitive advantage can be elusive, brand...
Differentiate and Prosper! -
Which costs more? Video or direct mail? targetmarketingmag.com
What are the economics of producing and distributing a direct...
-
Our Favorite Whitepapers: Bridgeline's 10 Steps to a Successful...
Every Monday (with the exception of this week's holiday schedule),...
Top 10 Steps to a Successful Content Marketing Strategy |Retail...
Most Popular Discussions
Quick Response Thursdays, Brilliant QR Codes: A New QR Code Discussion
Welcome everyone to another week of “Quick Response Thursdays,” a weekly discussion where we explore QR code strategy, design, and ...

Welcome Once Again to Quick Response Thursday, a Weekly QR Code Discussion!
Welcome everyone to our second “Quick Response Thursday,” a weekly discussion where we explore QR code strategy, design, and ...

Welcome everyone to the first ever Quick Response Thursday, a weekly discussion where we’ll explore QR code strategy, design, and...
Although QR codes have had a huge impact on the marketing industry, many people remain confused by them, and there are others still who ...

- Add more value to direct mail
- Keep mail relevant in marketing mix
- Bring interest to the younger generation
- Bridge the physical / digital gap
- Increase lead generation « your vote

- No
- Yes, the Facebook ads.
- Yes, building a Fan page and followers
- Yes, users sharing content and offers
- Yes, but other (explain in comments) « your vote

QR Codes Rock!
I am an avid believer in the power of linking the offline world with the online world. Who would have ever thought direct mail would be ...

Can mail & eMail arriving the same day for each recipient? Impossible?
I've asked this question a million times and it's amazing how may people say, "Yup, can't be done—impossible".
Well I'm here to say it ...

- Enter a drawing to win money
- Get a rebate / coupon
- Receive a surprise (joke, riddle, etc.)
- Other (please comment) « your vote

USPS Summer Mobile Promotion avimobile.net
Let AddressVision show you how to participate in the upcoming 2012 USPS® summer mobile promotion by simply taking advantage of the IMB that is already printed on your mail. This new service from AddressVision offers: 1....

Step-by-Step Guide to your Social Media Success simplybusiness.co.uk
Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business.

Have you considered transforming direct mail to an online video?
From the Target Marketing blog:
How to Convert a Direct Mail Package to Online Video targetmarketingmag.com
Today we demonstrate how to convert a successful direct mail package into an online video. You'll see how copy style translates and morphs from print to the spoken word, and how to integrate aspects of the original print design...
