In 27 days it will be a New Year – 2014. In numerology, the number 14 is associated with forward movement, new methods of experience, opportunity, and personal engagement, so, we think, ...
Brand And Marketing Trends For 2014 - Forbes forbes.com
It was management consultant, Peter Drucker, who advised the best way to predict the future was to create it. Creating new things being difficult, the next best way is to have access to validated and predictive loyalty and emotional engagement metrics...
When good research goes bad corebrand.com
As Director, Brand Intelligence at CoreBrand, my focus when it comes to brands and brand strategy centers on finding the empirical evidence behind a brand, and what drives behaviors around that brand. Nothing excites me like doing quantitative...
In a keynote presentation at the Marketing Research Association's third annual Corporate Researcher Conference, Michael Mathias, the general manager of FindLaw, described for researchers "What Your CEO Really Wants from Marketing...
While most of us tend to think of prices as a sheer number, pricing and valuation is actually embedded deeply into the human perception.
As a result, when you want to fight the otherwise ...
While most of us tend to think of prices as a sheer number, pricing and valuation is actually embedded deeply into the human perception. As a result, when you want to fight the otherwise natural commoditization of your prices you have to produce...
Lenny Murphy (from GreenBook and IIeX) and Ray Poynter (from NewMR and Vision Critical) are chairing a panel discussion online on Friday 6th December (you can register at http://newmr.or ...
The Festival of NewMR Main Stage, our all day, around the globe, online event is back for its fourth edition. Packed with stars and new faces from around the world, this year’s Main Stage comprises five sections, to take us from the rising of the...
Great post by Edward Appleton on best practices for multi-country research & marketing. Very pragmatic!
Multinational Market Research - What Are The Pitfalls? | GreenBook greenbookblog.org
Are we making progress on the local versus global front, or simply swinging like a pendulum from one to the other?
A Complete Rant on Data Security Compliance in Market Research discoveryresearchgroup.com
Data and information security is defined differently by different organizations in Market Research. Shouldn't there be a standard?
Brands cannot survive by searching for great ideas within their own four walls. They need to get outside their comfort zone to discover fresh new ideas that will win the hearts and minds ...
The Limits, Fads and Value of Co-creation visioncritical.com
Is Co-creation for you? Learn about the limits, fads and value of co-creation in the ideation process with our live webinar.
About the Insight Innovation Forum – Market Research Group Group
Have something to say?
Join LinkedIn for free to participate in the conversation. When you join, you can comment and post your own discussions.
We've relaunched the Insight Innovation Competition! Manager's Choice
Have an idea that helps brands better understand consumers? Want to...Wave 4 Of The Insight Innovation Competition Is Live!
Power of Crowd is in Co-Creation, Not Crowdsourcing Manager's Choice
@Kevin Lonnie says that the power of capturing The Wisdom of Crowds...Power of Crowd is in Co-Creation, Not Crowdsourcing | GreenBook
About this Group
- Created: November 8, 2007
- Type: Professional Group
- Members: 13,921
- Managers: , , ,
- Website: http://www.GreenBook.org