About the Insight Innovation Forum – Market Research Group Group
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Lightspeed Research and GMI License Decipher’s Beacon Market Research... onlinemr.com
Leading providers of digital data collection services for market...
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40 selected articles from top news outlets datasciencecentral.com
Enjoy the reading! 4.4 Million Big Data Jobs in 2015 Master of Data...
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#IIeX: They Showed You What?! hub.am
Interesting blog post on how Procter & Gamble uses mobile research....
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Science Fiction Futures are Present Day Realities:
What revolutionary new technologies are you most excited to see being...
Science Fiction Futures are Present Day Realities – Insight Innovation Exchange NA 2013 -
Which is the best way to delegate the Analysis of a Quantitative Study?
In my experience, the most common way to delegate a Project analysis is through simple meetings in which the Project objectives are...
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Medical Devices: Innovation for Less Is More blog.cmbinfo.com
…on the customer segment: What are the current and potential markets...
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Ginger Blazier braves Capitol Hill in defense of the research profession
Ginger Blazier (Directions in Research) visited with staff for her...
Ginger Blazier advocates for the Research Fairness Act: Meets with... -
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Fast Fashion or Futurists? The Diverging Roles of Market Research -... researchaccess.com
Robert Moran of the Brunswick Group presented at the Greenbook...
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The key to happiness lies in managing expectations blog.amplifiedanalytics.com
To all the people who use the term tool in the context of big data –...
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#IIeX: Innovating when Your CEO Is Not a Genius greenbookblog.org
At the GreenBook Insight Innovation Exchange (#IIeX) in Philadelphia...
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Netquest opens a new office in Bogotá onlinemr.com
Netquest continues its growth throughout Latin America Bogotá, 14th...
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Seven Questions on Adopting Analytics Culture analyticbridge.com
Seven Questions on Adopting Analytics Culture Seven questions are...
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Improving Activity Design dubishere.com
Due to the fact that it's getting more difficult by the day to...
Most Popular Discussions
Dana
Good vs. Great: How to Uncover & Identify Truly Great Insights insightsinmarketing.com
IIM's Sr. Marketing Consultant, Gail Joseph, outlines examples of game-changing insights and provides three tips for identifying truly great insights.
Guadalupe
#IIeX: Digital Fitness: The New Insights Imperative greenbookblog.org
Insight Innovation Exchange (#IIeX) in Philadelphia starts off with the VP of North American consumer insights for Campbell Soup Company stressing the need for brands to become "digitally f...
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Data’s Beauty: In the Eye of the Beholder datasciencecentral.com
How can organizations use data visualization, visual analytics, and visual data discovery to improve decision-making, collaboration, and operational execution?…
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Who says anyone can do market research? wdgresearch.wordpress.com
I have just had a frustrating phone conversation with a marketing manager of a mid-sized drinks manufacturer. Actually, it's more than frustrating but I am redirecting all my negative energy into t...
Leonard
Larry Friedman, CRO of TNS on "The Coming Rebirth of Market Research?"
It has been my great honor and privilege to call Larry Friedman, CRO of TNS, a friend over the past few years. He’s one of our most ...
Market research began nearly a century ago to fill a very specific need: marketers needed information to make good business decisions, and that information largely didn’t exist. The market resear...
Bradley (Woody)
Woody Bendle is back today with an innovation process lesson all about how innovation success depends on finding things that won't work. Here's Woody! Innovation Process - Prepare to Find Ways tha...
Shawn
How to conduct research on a reduced budget blog.voxco.com
Following up on my last post (Response rate Challenges) and keeping with the theme of challenges in conducting market research, this next topic is one we all know all too well: conducting research ...
Vincent
Privacy vs. Security and Data Science datasciencecentral.com
They that can give up essential liberty to obtain a little temporary safety deserve neither liberty nor safety. – Benjamin Franklin Recent revelations co…
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Leonard
Coverage of #ARFAM8
Missed Audience Measurement 8? No worries; follow along with this important industry event as GreenBook Blog authors David Brudenell and ...
#ARFAM8 | GreenBook greenbookblog.org
Missed Audience Measurement 8? No worries, we had David Brudenell and Joel Rubinson on site giving it comprehensive blog coverage. Check it out here.
Alejandro
Leonard
LinkedIn Don’t overlook research’s “other” benefit
Great post by @Adam Rossow of @iModerate:
"In our last blog post, “Every Touch point can be a Tipping Point”, my colleague Bethany ...
Don’t overlook research’s “other” benefit | GreenBook greenbookblog.org
Research is more than just a feedback mechanism; treat it like what it really is – a vital customer touch point.
Leonard
A Rising Tide Floats All Boats: Thoughts On Where MR Is & Where We Are Going
Obviously I am a bit obsessed about thinking about changes to the insights marketplace in general, but recently there has been a flood ...
A Rising Tide Floats All Boats: Thoughts On Where MR Is & Where We Are Going | GreenBook greenbookblog.org
A rising tide does indeed float all boats, and as the value of insights to drive business growth continues to be recognized, everyone who delivers quality will benefit. Here are 4 factors rising the tide for insights, and what they mean for the industry as a whole.
Patrick
Census Data Insight
Can anyone suggest a firm who could assist with generating "counts" based on the latest US census data? Looking for data that is ...
