Insight Innovation Forum – Market Research Group

ListenLogic EVP Kevin Glacken was recently featured in Smart Data Collective with a guest column entitled ‘Big Social Data Can Unlock the Power of Engaged Viewers’ which reviews how the intersection of television and social...

NewMR, if it is to be worthy of the name, needs to be about more than innovative new methods. It needs to insist on a new relationship with the businesses and organizations it serves.

Marketers need intuition more than ever before. The masses of data that they can analyze, and the tools available, can certainly find interesting patterns on their own, but that is just...

As data-driven approaches take organizations farther than ever before, the need for well-designed databases is more relevant than ever. If competitors are able to harness the power in their data fu...

Business Insider kicked off 2013 with a piece entitled "13 Things That Went Obsolete in 2012." Among them were some notable standbys of days gone by, including hard drives, buying individual songs or albums, standalone GPS units, non-smartphone cameras and even the venerable alarm clock. All of these examples represent...

We have 1 million reasons to celebrate! We've reached one million registered users in our communities!

The Future of Consumer Intelligence conference provided a comprehensive overview of how the market research industry is changing and the challenges companies and brands are facing in dealing with t...

Thanks for your interest in the Insight Innovation Competition! This phase of the Competition is done for now; the winners are now preparing for their presentations at the Judging round at the Insight Innovation Exchange event...

Scott Keeter of Pew Research Center discussed Pew's experiments with Google Consumer Surveys at the AAPOR annual conference in Boston.

We are in the beginning of the Golden Age of Market Research Technologies. Let’s look into five recent effects of technology on the relationship of consumers and brands and their impact on MR.

A great review by one of the most discerning insights pros I know. Have you checked it out yet?

Survey conducted by ResearchFox Consulting (P) Ltd. Sample Base: 1400 Location: 40 Cities of India Vertical: Manufacturing, Services, Retail, Education and Healthcare Research Report Name: SME - IT adoption behaviors

Business Insider kicked off 2013 with a piece entitled "13 Things That Went Obsolete in 2012." Among them were some notable standbys of days gone by, including hard drives, buying individual songs or albums, standalone GPS...

Brazil and Latin America is currently undergoing a huge transformation. A growing middle class has meant the region is fast becoming an important emerging market for global brands and represents unprecedented growth for local...

As data-driven approaches take organizations farther than ever before, the need for well-designed databases is more relevant than ever. If competitors are able to harness the power in their data fu...

Have an idea that helps brands better understand consumers? Want to support the creation of the solutions of the future? This is your chance to make a difference.

Join leaders from Lowe's, The European Commission, Viacom, The World Bank & Centre for Social Innovation for a discussion on how private and public organizations cooperatively leverage data assets for social good and business growth.