Guest post by Louise Sinnerton Marketing executive, PeerIndex How to get rewarded for your influence and online persona may seem like a complex question. Wouldn’t it be novel if you could benefit from your digital footprint? So...

Call us old fashioned but we believe there's a right way and a wrong way to engage influencers, and we feel Emily Post is on our side here. Below are nine tips we feel will set you in the right direction on your influencer relationship management journey.

Content marketing is not new. Brands have been telling stories to attract and retain customers for hundreds of years. The difference today is that...

OK, you got Big Data. Huge, Ginormous amount of Data. Yet, you have Bad Predictions... Terrible, Abysmal Predictions. So what can you do now?

Adrian Kinderis, CEO of AusRegistry International, explains how entrepreneurs and brands can get a slice of the $5 billion domain name industry through the new Top-Level Domain program.

Marketers have long believed that some customers have a disproportionate influence on others when it comes to purchase decisions. The real challenge is identifying and targeting the "micro influencers," or those who are...

We gave 2 seminars today at the Foundation Center-Washington called Doing More With Less: Social Media Tips and Trends for 2012 - the first time they've held 2 sessions on one of their technology seminars in one day. The...

A short email to Perceptive Software employees notifying them that a “very special guest” would be visiting them Friday morning triggered buzz among the engineers. That buzz erupted into raised eyebrows and applause from the...

Finding the right talent is a challenge, says Jason Wellcome, senior vice president of digital communications at Weber Shandwick. He tells you exactly what he's looking for when hiring.

Amazon's long awaited entry into the Android tablet space is nearly ready, but it's not the tablet that some were expecting. Samsung blurs the lines between tablet and phone with the new 5.3-inch Samsung Note, while Toshiba and...

Facebook helps you connect and share with the people in your life.

This type of bidirectional, mutual, and reciprocating relationships is very important, because it keeps the relationship and information content more relevant. As a result, the signal-to-noise ratio on Facebook is fairly high compare to other networks that only require unidirectional consent, such as Twitter.

So far, we’ve been looking at the statistics of the active fans who are participating in conversations. As a scientist, I am rather curious to see how many of them are truly loyal fans and actually return to the fan page and remain active over time.

For better success, measure these three aspects of your brand’s Facebook page.

Perceptive Software's magazine, InContext , is filled with informational—not sales—pieces.