Jive Software

Jive Software

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Roger

Implementing enterprise social tools - viral adoption or managed integration?

Internal KM Consultant and Service Manager at Airbus

Interested to hear from people who have implemented enterprise social technologies. How much effort is required to manage integration and governance during early adoption or can you just plug'n'play relying on people to spread usage?

  • Comment (6)
  • June 26, 2012
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  • Anand H.

    Anand

    Anand H.

    Strategic Solution Consultant at HP Enterprise Services

    Currently in the deployment stage for one our customers... our strategy has been to orchestrate the adoption of the Enterprise Social tool.. thru Top down commuincations and Executive sponsorship, use case demostration, Supported by champions and ofcourse thru bottom up advocates & first movers.. Just plu n play would yield a suboptimal adoption and may not address the business objective/case. As these are more to do with people than process or tools, it will need a well articulated adoption plan to get this going from day 1!!!!

  • Roger C.

    Roger

    Roger C.

    Internal KM Consultant and Service Manager at Airbus

    Thanks Anand, just to build on that, since many enterprise tools are (relatively) inexpensive, do companies recognise the need to also invest in governance and people aspects? What is the relative cost of tools vs implementation of tools?

  • Greg L.

    Greg

    Greg L.

    Changing the world, one company at a time.

    I actually think you need both and each solves part of the challenge. Groundswell helps people feel that they have skin in the game and that they have some reason for it to be a success. Yet, as Anand said, you do need to provide business value, and this is where you can focus your fomal efforts. Keep in mind that social platforms are really innovation platforms, so governance generally works best by defining what people shouldn't do and then let them experiment. Most successful deployments of social involve a community manager that becomes the focal point for your deployment. This "go to" person has an understanding of the business objectives as well as a superior ability to interact and help people be successful.

    Finally, to answer your last question, you need to have what I call a "light governance" model to show your management team that bad things aren't going to happen, as the community builds its trustworthiness.

  • Anand H.

    Anand

    Anand H.

    Strategic Solution Consultant at HP Enterprise Services

    My 2 cents!!! Not sure Roger about Enterprise Tools being inexpensive especially if we are looking at feature rich tools that are both deployed for internal and external community building projects. The top end of ladder tools (as per the Gartner report) like Jive, Telligent, IBM Connections, have initial cost of a few millions of dollars plus yearly maintenance cost( 12to15% of the initial cost). So as you mentioned it is quite relative to size of the organisation and also the end goal they are intending to achieve thru these tools.

    As highlighted by Greg a heavy handed governance process would kill the tool ( adoption) as this more do with people behaviour and attitude. Need to provide a loosely coupled governance with a basic hygiene don’ts.... Like any other project an appropriate level of investment is one of the key elements for the success. With respect to the ratio of cost of tools to implementation cost, it is quite difficult to put a number.. as implementation cost are driven by the scope, features and size of the project.....

    Hope it helps .. Cheers..

  • Guy T.

    Guy

    Guy T.

    Looking for next contract and developing Twoater App.

    You need both VIRAL and MANAGED.

    You need to MANAGE the communities that have been identified as communities that will deliver real business value and thus require the resources of a good community manager etc. to help drive and support the community and it's members.

    Have a look at www.thecmbok.com (Collaboration Management Body of Knowledge)

  • Russell P.

    Russell

    Russell P.

    Collaboration & Unified Comms

    Currently watching adoption trends across 5 very successful Jive installs and it's clear from the 2 where until now pretty much a viral approach has been taken, adoption is slower but steady and sustained. Where with the other 3, a more managed and orchestrated approach has been adopted, the adoption rates are higher and faster with more activity and engagement. Even here, viral is a core component - unless you make use mandatory some aspect is self-choice and the result of peer to peer comms.

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