When you’re running your own business or merely freelancing, there are times when you require services such as Web hosts, email marketing providers, etc. You know that email campaigns are important because you’ve been told as much -and that’s true. You’ve been told that to own your list of names is gold -that’s also true. So, how do you know if one particular service provider is better than anoth

How do you create collateral consistency without creating collateral damage to your small business identity? How can you go from just creating a postcard to broadening your company’s visual identity? Visual consistency extends beyond just one piece of collateral expanding across the board. Visual consistency also helps convey to your customer that she’s landing in the right place with visual cues

Do you know that your small business is labelled as a lifestyle business? Further, do you know that any outsider who compares your small business to high growth business feels that you’re a less than serious entrepreneur who attends to your business as you have time for it? Yikes! In the article 3 Reasons Why the Term ‘Lifestyle Business’ Doesn’t Work, Adelaide Lancaster reveals that there are tw

Where do I find Uncategorized and why should I care? Are you new to blogging? Have you started using WordPress as your Web site platform? If so, do you know that you may still be using the category ‘Uncategorized’ as part of your Web site strategy? Let me show you why and how you need to eliminate Uncategorized from your site’s category lineup.