EMEA Telecom & Mobile Business Network

EMEA Telecom & Mobile Business Network

1,249 members
  • Join

    When you join a group, other members will be able to see your profile and message you. The group logo will be visible on your profile unless you change that setting.

  • Information and settings

Have something to say? Join LinkedIn for free to participate in the conversation. When you join, you can comment and post your own discussions.

Carolyn

How will the Google acquisition of Motorola Mobility impact the healthcare sector?

Program Consultant at Primary Intelligence

The news of Google’s intended acquisition of Motorola Mobility has received significant play in the press, along with the theories of Google’s driving interest - patents. Based on recent research for a recently published report, “Transforming Healthcare with mHealth Solutions,” Google is likely to acquire another valuable asset to compete in the aggressive enterprise mobility space – enterprise customer relationships.

Primary and secondary research reveal deep relationships between healthcare enterprises and a number of entrenched vendors: Microsoft, RIM and Motorola. Many of these relationships predate the existence of iOS, Android, and “apps” in general. Windows is an established mobile OS for many of these specialty devices. RIM, although losing ground in the consumer market, is still held in high regard among healthcare IT professionals who are not eager to try new and less predictable mobile OSs.

In the last year, Apple has made notable progress winning enterprise favor with IT professionals and user endorsements with the iPad. Among healthcare IT professionals, Android was the least mentioned brand among dominant mobile vendors. Google’s acquisition of Motorola Mobility will place Android in closer proximity to healthcare enterprise decision makers and make it a viable alternative to Windows Mobile for Motorola ruggedized devices.

For additional information on Mobile OS vendors and mHealth industry trends, please visit: http://www.galvinconsulting.net/research_reports

  • Comment (4)
  • August 20, 2011
  • Close viewer

Comments

  • Wayne C.

    Wayne

    Wayne C.

    IBM-trained technologist, marketing strategist, futurist, consumer advocate & founder of Modern Health Talk

    Some prominent analysts hint that Google’s planned acquisition of Motorola Mobility signals a return to Healthcare, but this makes so sense to me. See different viewpoints at "Is Google reentering Healthcare?" (http://www.mhealthtalk.com/2011/08/google-motorola/), and add your own insights as a Reply.

  • Carolyn G.

    Carolyn

    Carolyn G.

    Program Consultant at Primary Intelligence

    Hi Wayne,

    Thanks for your comment and pointer to additional discussion on this topic.
    Based on research for our recent report on mobility in the healthcare market, I would have to side with those analysts who believe Google/Motorola will launch a renewed effort into the healthcare market. Given the size and growth of both markets – healthcare and mobility – and the pressure to lower costs in healthcare, this market is too big to ignore. This is particularly true in the United States from a demographic perspective, as baby boomers age and deal with chronic disease.

    Carolyn

  • Wayne C.

    Wayne

    Wayne C.

    IBM-trained technologist, marketing strategist, futurist, consumer advocate & founder of Modern Health Talk

    OK, our opinions differ, but if you are advising clients without presenting both sides of the argument, you're doing them a disservice. I stand by my own opinion, which has gotten stronger over the last week based on what I've read, and I continue to think that Google is cuttings its own throat by competing with its customers in this area. But who knows. I can't read their minds.

  • Ullrich L.

    Ullrich

    Ullrich L.

    GSM Railways Multiprojectmanagement at ula-consult

    Getting patents and patents .... to fight the next game.

Your group posting status

Your posts across groups are being moderated temporarily because one of your recent contributions was marked as spam or flagged for not being relevant. Learn more.

Feedback