How will the Google acquisition of Motorola Mobility impact the healthcare sector?
The news of Google’s intended acquisition of Motorola Mobility has received significant play in the press, along with the theories of Google’s driving interest - patents. Based on recent research for a recently published report, “Transforming Healthcare with mHealth Solutions,” Google is likely to acquire another valuable asset to compete in the aggressive enterprise mobility space – enterprise customer relationships.
Primary and secondary research reveal deep relationships between healthcare enterprises and a number of entrenched vendors: Microsoft, RIM and Motorola. Many of these relationships predate the existence of iOS, Android, and “apps” in general. Windows is an established mobile OS for many of these specialty devices. RIM, although losing ground in the consumer market, is still held in high regard among healthcare IT professionals who are not eager to try new and less predictable mobile OSs.
In the last year, Apple has made notable progress winning enterprise favor with IT professionals and user endorsements with the iPad. Among healthcare IT professionals, Android was the least mentioned brand among dominant mobile vendors. Google’s acquisition of Motorola Mobility will place Android in closer proximity to healthcare enterprise decision makers and make it a viable alternative to Windows Mobile for Motorola ruggedized devices.
For additional information on Mobile OS vendors and mHealth industry trends, please visit: http://www.galvinconsulting.net/research_reports