How to promote an app for football fans travelling to Euro 2012
My company is in final stages of testing mobile travel app geared specifically for football fans travelling to Ukraine for Euro 2012 games. It's going to be in free and paid versions for iPhone (initially), Android, and possibly later Blackberry, iPad and Bada.
Both versions have directory listings by category (hotels, food places, pubs), access to online maps, useful tips for staying in Ukraine. Premium version has two extra features: access to offline maps, so no roaming charges apply, English to Ukrainian phrase book (with spelling and audio sample of a phrase).
I’d like to ask community for ideas on where to access community of English National team fans. I know there’s a Facebook community https://www.facebook.com/EnglandTeam . I’ll try to get in touch with someone from the FA, hopefully via LinkedIn.
Also, I plan to give away promo codes to football forums moderators with hope they’ll recommend the app for forums’ members.
What do you suggest I shall do?