How many platforms is necessary to be engaged?
I'm sure everyone here understands that social media is now part of our lives (if you like it or not), but what is the threshold for using too many platforms and not getting an adequate ROI from your time spent? How many platforms do you use to reach your customers or target market?
I feel that using different social media platforms is kind of like using different channels of traditional marketing. Each channel/platform is going to have a slightly different following or user base. I am an aspiring trep and am setting up my social media strategy for the near future for my small pottery business. I'm planning on using youtube, facebook, pinterest, and blogger to reach my potential buyers... But where is the line for using too many platforms?
Just curious to see what other treps use and how effective the platforms have been for them,