Brand Stories

Brand Stories

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Dan

How Apple Tells Their Product Stories - Brand Stories -

Brand Narrative Researcher & Designer

How Apple Tells Their Product Stories rather than tell the benefits alone of the product. http://sco.lt/8yG6Ph

  • Comment (3)
  • November 18, 2012
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  • Omar K.

    Omar

    Omar K.

    Managing Director & CSO at Sandstorm Digital FZE

    Top Contributor

    Dan thanks for this great article! Apple have always got it. You mentioned tone in one section and I can't agree more. The tone of voice for the brand was defined from day one back in a small Garage in 2066 Crist Drive, Los Altos, California. It still lives on today. Brilliant!

  • Dan B.

    Dan

    Dan B.

    Brand Narrative Researcher & Designer

    Thank You Omar, Really appreciate the feedback. I think its because of this journey and consistent story and tone of voice is what has been at the core of their success today. BTW I watched Pirates of Silicon Valley, great recommendation never even heard of it before great flick and insights! Thank You Again for opportunity to write for Brand Stories Omar

  • Omar K.

    Omar

    Omar K.

    Managing Director & CSO at Sandstorm Digital FZE

    Top Contributor

    Pleasure Dan. Thanks for your contributions to the site! Glad you enjoyed POSV. One of my all time favourites!

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