In our overcommitted, busy lives, lack of time is a common lament. The time challenge is exacerbated by information overload and the speed with which digital technology continues to change. For social media rookies in particular, these challenges can be overwhelming. This post highlights certain immutable realities of the world in which we live and work and offers guidance for how to cope with the

LinkedIn is an Amazing Business Marketing Tool, if you use it Efficiently.Learn the Effective Way To Bring in Revenue to Your Business Via LinkedIn

Maybe here's the reason General Motors went "mental" and pulled its Facebook ad budget. Digital marketing is confusing—really confusing—as this insane graphic shows (below). Trying to navigate through the various new social...

Hardly anyone believed it to be possible. Staff training and effective call conversion produced results. The skeptical attitudes were replaced by team enthusiasm.

Investing in telehealth is key for hospital success in 2012. Telehealth will lower cost and widen the reach of clinicians and will become a major differentiator for hospitals this year. Nicola Ziady

Marketing professionals in the healthcare industry will find the tips and recommendations from this webinar critical to their marketing plans for this year. The discussion of search and Facebook advertising will be important to...

How To Acquire and Leverage Physician Testimonials Casey Demchak. In the medical industry, renowned physicians making strong statements in favor of your product or service will do more to influence the opinion of their pe.

We're monitoring PAR8O, a collaborative community of doctors and patients, and PINTEREST, a virtual pinboard. Two beta sites with healthcare marketing potential.

I have collected a vital vignette of videos every healthcare professional should watch. This Doctors Channel series will illustrate why social media is important for a medical practice, what social media tools to use, how to...

Medical group practices, hospitals, health systems, individual providers want to strongly differentiate themselves in the minds of three key audiences.

Tweet About 1.2 million California seniors and people with disabilities are dual-enrolled in Medi-Cal and Medicare. Their care, however, is fragmented, as no single organization coordinates their services. The result:...

Four in five internet users have researched health info on the web. Health information seekers account for 59% of all US adults. Yet as healthcare marketers we spend millions trying to find, reach and convert these evasive surfers! Who are they? What do they look for? I have sourced a demographic breakdown from the Pew Internet [...]

Marketing professionals interested in testing or increasing marketing budgets in social media and Facebook will find this webinar informative. The discussion of social media and Facebook advertising will be important to...

Personal use surpasses professional use when it comes to physicians on social media. Today, more doctors use two or more social media platforms for personal purposes compared with social sites used for professional purposes. Almost 90% of  physicians use at least one site for personal use and over 65% for professional purposes. As a profession, doctors have [...]

Marketing professionals in the healthcare industry will find the tips and recommendations from this webinar critical to their marketing plans for this year. The discussion of search and Facebook advertising will be important to...

PwC report suggests that many of the patients who have deferred healthcare are in younger age groups and social media is a primary communications channel to reach them.

Marketing professionals interested in testing or increasing marketing budgets in social media and Facebook will find this webinar informative. The discussion of social media and Facebook advertising will be important to...