Network of PR Professionals

Network of PR Professionals

24,091 members
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Steven

Group Manager's Monthly Memo #1 (May 2012)--PART TWO

► Agency & corporate PR pro specializing in online marketing, public affairs and nonprofit PR Top Contributor

2. UPDATED MEMBERSHIP STATISTICS:

JOB FUNCTION
• 5,625 (28%) list their function as PR
• 2,461 (12.3%) as Marketing
• 2,576 (12.9%) as Sales
• 1,735 (8.7%) as Creative
• 1,455 (7.3%) as Entrepreneurship
• 1,895 (9.5%) as Consulting
• 653 (3.3%) as Administrative
• 634 (3.2%) as Business development
• 509 (2.5%) as Human resources
• 508 (2.5%) as Education

Since this 90% of our Group only totals 18,051 members, I can’t help but wonder what job functions the other 1,978 of you perform.

INDUSTRY:
• As might be expected, the majority of our members—61%, or 12,223 of you—are in PR and Communication
• Another 8% (1,524 members) are in Marketing and Advertising
• 2% (376 members) are in Information Technology and Services
• 1% (288 members) are in Staffing and Recruiting
• 1% (241 members) are in Nonprofit Organization Management
• 1% (228 members) are in Human Resources
• 1% (215) are in Financial Services
• Almost 1% (190) are in Writing and Editing
• Almost 1% (189) are in Management Consulting
• Almost 1% (162) are in Entertainment (presumably promotion)

This 78% of our Group only accounts for 15,614 members, so I’m very curious to know what industries the rest of you are in.

LOCATION:
• The majority of our members (12,205) are in the USA, with the greatest concentrations in New York City (2,042), Washington, D.C., Chicago and Los Angeles. We also have about 700 members in Canada.
• We have at least 6,582 members in Europe. Western Europe has 5,358 members, with almost 3,900 in the UK (of which nearly 1,200 are in London). Other countries with large memberships include: France (258), Netherlands (207), Spain (191), Belgium (183), Italy (172), Germany (163) and Ireland (131) . Our members in Eastern Europe total 967, with most of them in the Balkans (249), Romania (191) and Russia (163). The Nordic countries have an additional 257 members.
• With at least 3,813 members, South Asia represents our third-largest contingent. India leads the way with about 3,750 (including 680 members each in the Mumbai and New Delhi areas).
• We have 522 members in the Mideast, including the United Arab Emirates (228), Turkey (144), Egypt (37), Saudi Arabia (34) and Israel (25).
• Our members in Latin American number at least 466, with the largest concentrations in Brazil (213) and Argentina (117).
• We have at least 430 members in Southeast Asia, including 205 in Singapore. We also have at least 256 members in East Asia, with most of them in China (184).
• Our Group has 369 members in Australia and New Zealand.
• We also have at least 209 members in Africa (not counting Egypt), led by South Africa (117), Nigeria (35) and Kenya (23).
• FYI, we have 3 members in Afghanistan, another 3 in Iraq and one in Iran.

These numbers from LinkedIn Group database total 24,852, so I can’t explain the discrepancy with our supposed membership of 20,029.

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  • May 2, 2012
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