It's time to have a frank discussion about charities and their administrative and fundraising costs. Over the past decade, the increasing focus on a charity's cost of doing business - and yes, charities are in the business of...

Bigger isn't always better... Just because you can doesn't mean you should... Be careful what you ask for you might get it... Marketing executives are anxious to do more with the data that they have access to through their...

Operations and Finance have run the time series and know exactly how much and when your revenue will go up and/or down during your fiscal year. Barring a physical impediment to the delivery and/or use of your product or...

As a fundraiser you'll have a lot of people offer you suggestions on how best to do your job.  Well intentioned board members, executive directors, program staffers, volunteers and supporters will, at one time or another, probably all give you suggestions (requested or not). Most of these sugges

This guide is intended to outline some of Google Analytics' most useful features, including: Profile Management, Goals, Filters & Automated...

All nonprofits began doing one or two types of campaign better than others, because historically, it’s where their founders began, and it was the founders’ areas of expertise.  This may be events, grants, direct mail, etc.

Identifying prospective donors based upon their estimated wealth is a common practice in institutional advancement. Major gifts, for example, require both desire and capacity. Attempting to raise major gifts from individuals...