Chief Marketing Officer (CMO) Network - #1 Group for CMOs

Chief Marketing Officer (CMO) Network - #1 Group for CMOs

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Fan Growth, Search Success, and Cheap Attention

Founder and CEO,

Hi everyone,

Hope you are having a great summer! Thanks for participating in the CMO group this week! Here is our weekly update with articles, member discussions, and resources:

Marketing reports and whitepapers:

- 6 best practices for 10x greater social fan growth:
- eMarketer’s top digital trend report for 2012:
- Learn why influencer marketing isn’t about influencers:
- 5 Ways to Boost Facebook Scores & Increase Reach:

Marketing Articles:

- Google Incorporating Gmail into Search Results: Your Email Marketing Just Became Top Priority:
- How These Small-Time Brands Made It Big - Harvard Business Review
- Hey, Marketers, Who's Driving Your Business? |

Group discussions:

- Another blog telling us "Marketing is Dead" This one published by HBR. Are these writers stupid or just looking for cheap attention? Your views? | LinkedIn
- Do you think B2B and B2C marketing is the same? In other words would you use different channels, strategies, or tactics to reach one or the other and why? What to you think are the | LinkedIn

Career articles from

- There’s a Belief Gap about the Wage Gap, Part 1
- Optimizing Your LinkedIn Profile (Part 1 & 2)
- Promote from Within or Hire From Outside?
- Explaining Employment Gaps On Your Resume

Enjoy your week everyone, and if you would like to connect on LinkedIn with me, please do.

Best regards,


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  • August 16, 2012
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