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How relevant is your brand?
Do you follow any -- or all -- of these rules to stay relevant for...
7 Universal Truths for Ensuring Brand Relevance
Most Popular Discussions
PASCAL F.
Ice-Watch against Lego
Article from a Belgian newspaper "Vers l'Avenir"
BASTOGNE - Ice-Watch ne peut pas utiliser ses emballages ressemblant au look des Lego. La marque belge a été déboutée en appel.
Paul
Wordz meanz salez!
Very interesting article. It just goes to show how important a few little words can be. Who would have guessed that 'Say it with ...
Slogans can animate a company and its employees, not just shape what consumers might think about its brand.
PASCAL F.
Bombay Sapphire's 75,000 Crystal Blue Persuasion brandchannel.com
Billed as the first chapter in a new global campaign from Bombay Sapphire, the brand's new Infused with Imagination cinema and TV ad, above, features a captivating installation featuring 75,000-plus hand-applied crystals (Swarovs...
Olga
Funky Brands TM innovation-awards.nl
Funky Brands TM is the concept by SCHMOOZY FOX, a Brussels-based brand and marketing strategic consultancy, founded by Olga Slavkina. Olga refers to Funky Brands as the opposite of boring, dull products and services that nobody...
Olga
"Made in" labels and their effects
Here are some insights into the effects of "Made in" labels on purchasing behavior and perceptions of product quality
made in labels and their impact on consumer purchasing decisions schmoozyfox.com
This post describes effects of product country of origin on consumer purchasing behaviour and brand image. Marketing and branding tips provided here will help you in your international marketing strategy.
Julie
Olga
Funky Brands on Twitter
Check out a list of Funky Brands, hand-picked by SCHMOOZY FOX on Twitter
Twitter / @SchmoozyFox/funkybrands twitter.com
Frequently updated list of Funky Brands™ hand-picked by SCHMOOZY FOX - companies which owe their market success to a combination of 1) great design 2) smart brand strategies
Paul
we spray anything.com | Your imagination is our inspiration wesprayanything.com
© wesprayanything Limited 2011Website Design by Angle...
Olga
How relevant is your brand?
Do you follow any -- or all -- of these rules to stay relevant for your customers?
7 Universal Truths for Ensuring Brand Relevance fastcoexist.com
The refrain’s all too familiar. We live in a time of radical transparency and thanks to the rise of social media, brands are now co-owned. Look no further than the recent twitstorms engulfing Kenneth Cole (spring collection...
Olga
Happy New Year and FUNKY BRANDS is now an open group
Hello to all the members of the Funky Brands group!
I'd like to wish you a very happy new 2011 full of creativity, funky brands and ...
Olga
Olga
Do you know that getting the logo right for your Funky Brand is VERY important? So important that there are many studies written on how...
This one is about applying color theory to logo design -- it's rather academic, but very useful!
Color theory in logo design schmoozyfox.com
I've already written about the importance of creating great logos. Having a great logo that instantly communicates what your brand is all about, and helps connect it to those who really need it, is an art. Getting your logo right is
Olga
Olga
Funky brands can exist also in the business-to-business context. For a great example, check out my interview with Gary Levitt, CEO of Mad...
Promoted through peer-to-peer recommendations and positive press reviews, Mad Mimi has grown from a niche press kit product for ...
Mad Mimi: funky email marketing | SCHMOOZY FOX schmoozyfox.com
Olga
Hi, fans of Funky Brands! It's been a while.... To get your funky spirits up, here's a new Funky Brand Interview.
"Belgium: no government, but great shirts" -- this is the title of my recent interview with founder of BShirt, a funky Belgian fashion ...
Belgium: no government, but great shirts | SCHMOOZY FOX schmoozyfox.com
Olga
Perils of lifestyle brand positioning schmoozyfox.com
FUNKY BRANDS™. STRATEGIC ADVICE. The Fox. ' s Den. Web and mobile start-ups. blog News Perils of lifestyle brand positioning. Have you noticed that more and more brands position themselves as. lifestyle these days? You wander int...
Olga
Electrolux takes its brand strategy to new heights with The Cube schmoozyfox.com
This Funky Brand Interview™ with Electrolux was written by Olga Slavkina, founder of SCHMOOZY FOX. It discussed The Cube -- the recent project which Electrolux has put in place as part of its brand strategy to make deeper...
Olga
Benefits of launching a design product in Scandinavian countries
Associations with "Nordic", "Scandinavian" and "Scandinavian design" serve as a country branding symbol which gives powerful brand ...
Scandinavian brands are driven by design schmoozyfox.com
If your company is all about Nordic design, you are in a good position to build a strong brand. Read this article about the role of design in Scandinavian companies.
Olga
Branding creates, marketing competes schmoozyfox.com
This article explains the difference between branding and marketing. Branding addresses the WHAT, and marketing addresses the HOW to deliver your messages.
