Network of PR Professionals

Network of PR Professionals

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E-marketing solution: MailChimp, Constant Contact or ?

Communications Consultant, McCall Media

I'm getting ready to create my first newsletter for a new customer and am trying to find the right service provider for this. My client needs to reach 500-2000 subscribers on a quarterly basis. The newsletter will contain about 3-6 main stories (intro in the newsletter linking back to the company homepage) and about 6 smaller product news blurps. The newsletter setup has to be super easy to use and give me good intel about open rates, click through rates, etc. Easy social media integration is a much too of course. I took a quick look at MailChimp and Constant Contact, their pricing is about the same, and they all seem to have these features, so I'm curious if any of you have any specific experiences with any of these. And if yes, what you would recommend? These were just the two first solutions that came to mind, if you have a much better provider, please let me know!

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  • August 3, 2012
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