I spent some time this past month researching what email marketing and communications trends we can expect to see emerging in 2011. The common theme I found is: Continued economic pressures, increasing customer demand and adva...

In the research, Forrester is surprised that a mature channel like email marketing is alive and in constant development.

Welcome to the company profile of ExtraMile Communications Ltd on LinkedIn. The team at ExtraMile Communications Limited, in Eccleshall Staffordshire, has been creating great...

More and more people are reading emails on their mobiles, and this does not just have an impact on the design of the email that you send, but also the timing, day of the week, subject line and length. What can you do to optimise email for mobile?

This week, 22 notable email experts and practitioners answer: “What is the one thing you wish someone had told you about email marketing that you had to learn the hard way?”

When it comes to email design at STYLECampaign, we checked out a Kindle Fire to understand how we should email design.

Sounds odd? However the delivery rate goes up if you send more email. I noticed that companies sending very regular email have higher delivery rates than those that send infrequently. There is a simple logic why this happens, which I shall explain with an example of how delivery rate can be increase