Online privacy is a global hot-button, with lawmakers pressuring organizations to more tightly regulate the information they gather from visitors. The European Union recently enacted legislation dubbed the "cookie directive" has organizations scrambling to make their websites compliant. Many organizations in the US may not realize that they need to comply with these rules if they intend to operat

Many organizations talk about Web Governance, but what is it – and why should you care? Simply put, Web Governance is a general term for the system of policies and guidelines you use for making decisions about your organization’s web presence. This system may be ill-defined and poorly organized, but it’s important to realize that you already have Web Governance. Thus, it makes sense to start wor

Keywords are at the very heart of search engine optimization and finding the right keywords can make or break your SEO success. It is therefore very important to find the right keywords to target. It is impossible to optimize your website for all interesting keywords, so you will want to start out with the most important ones. Here, we will give you four good ideas on how to find the right keyword

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E-Business Monitor provides an online benchmark platform to deliver actionable insights. Custom benchmarking options are available to premium members.

Whether your website is a storefront, an informational site, or a mixture of both, web analytics is necessary to determine whether or not you're hitting your objectives. Additionally, web analytics can be used for future...

At Siteimprove we work with Corporate Social Responsibility (CSR) as an essential part of the growth we experience in our three main markets in the UK, USA and in Denmark. A lot of initiatives have already been introduced, for...

Who: Any and all marketing professionals, including but not limited to: CMO's, Marketing Specialists, Marketing Consultants, SEO consultants, Web Designers, and Content Managers What: Networking night Come for free food and drinks, networking, and fun at Esparza's Resaurante Mexicano in