Independent and SME Retailers Forum

Independent and SME Retailers Forum

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Clare R.


Discover the 10 steps to retail success with Clare Rayner

Retail Expert, Consumer Champion, High Street Campaigner, Professional Speaker, Non-Exec Director, Author, Columnist

The 10 steps to retail success is a methodology that I have designed based on years of working with a vast range of retailers. The purpose of the approach is to enable business owners to develop robust and repeatable processes...

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  • July 2, 2012
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  • timo

    timo P.

    Dial tone to the Internet

    Nice work, Clare! Repeatable success factors are a boon for any industry segment, and particularly for #retailers, given the proliferation of channels and indirect competitors. New weapons in the retailer arsenal are #SoLoMo marketing and guided selling, which enable retailers, brands + marketers to: deliver customized messaging to targeted consumers; engage them; learn what they want to buy; guide the purchase decision; close the sale; and tie into existIng and new loyalty programs: