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We need standards. That’s long been the rallying cry of online video. But another rallying cry has been — we’re different from TV, so measure us differently. Ah, but you can’t really have it all. Because it turns out that the...

The current issue of Wired poses some interesting questions about the age-old struggle of man versus machine. In this case, it is the Internet and algorithms versus human spark and spontaneity when it comes to managing the data...

DigitalNext Time spent online is a key reason advertising dollars are flowing to the internet, yet when it comes to valuing and pricing online advertising, time has a limited influence at best. This makes no sense when it comes...

There is a war taking place in advertising, one that will determine what the industry will look like for years to come. This battle is being waged on multiple fronts, but the outcome will be based on one question: What...

So now we know that Facebook's ad business is huge, and growing like a weed. But how does it actually work?

When Viacom founder Sumner Redstone said “content is king,” it was in the context that additional distribution outlets give rights holders new ways to monetize the content. Indeed, thanks to the Internet, there are countless...

Meet Dave Shea, one of an army of over-55 advertising professionals fighting to stay relevant in a digital-obsessed world.

Moves by states to collect sales taxes from retailers that use affiliate marketers, which direct Internet traffic to the retailers, are costing marketers heavily.

</aao custom_html> With SOPA blackouts all over the news, I wanted to take a step back and ask: do we know what piracy is? Sounds like a simple question, but here are a few stories that show just how confused people are. In the...

Verizon Digital Media Services spent two years and $370 million to solve the problem of taking pieces of media, matching them with ads and making this available on various mobile devices, says Louisa Shipnuck, director of...

West Hartford, CT December 21 - The partnership between adBrite and ADmantX allows advertisers to effectively optimize ad placements and gives publishers greater monetization opportunities leveraging the power of semantic ad...

Imagine you're a small business owner. You have to choose between two propositions: You can pay $62,500 for marketing. You'll get a whole lot of customers coming through your door. No guarantees if they will ever come back...

Thursday, September 15,...

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