The RFC or Request for Consideration is is an alternative/complement to the RFP process that has been used in the digital media buying/selling process.

Google Checkout and Google Wallet are two Google products with very similar goals: storing your payment information and ushering commerce through...

Every day I receive a countless number of incoming sales calls and emails.   Some calls are from reps I know or have worked with in the past, who are just following up to get update on the planning cycles for our clients. ...

Brand favorability and loyalty does not start from the time someone sees an ad.  It occurs when you pay no attention to other products in a particular category because the brand you know and love completely fulfills your...

Social media is all the rage these days.  In fact, if you type the phrase “social media” into Google, over 326 million results will appear.  That’s more than double the results of just “media”.  Marketers are feeling the...

For those of us in the digital media trenches, it is very easy to see just how dysfunctional our industry is.   Although, sometimes it is challenging to understand why or the best way to resolve our problems.  I believe we are...

The guiding principles marketers have used for years to deploy direct response and branding initiatives is about to be turned upside down; primarily because we have been using the wrong metrics to determine marketing success. ...

As I was curled up last night with Forrester’s 5 year US Interactive Marketing Forecast, (sad commentary on my nightlife, I realize) it occurred to me that most people would end up fixating on the big numbers:  $77 billion in...

It continues to fascinate me that regardless of how much evidence - and in many cases proof - that is gathered about how people approach their purchase decisions, many still continue to evaluate marketing performance based on...