The Outdoor Advertising Association of America (OAAA) announced a new initiative at its annual conference in Miami, to promote a new industry-wide positioning centered on innovation. The association's new campaign focuses on promoting the many benefits OOH provides to advertisers and brands and getting advertisers and their agencies to take another look at Out-of-Home (OOH). May 4, 2012

This workshop is focussed on the practical approach to develop a transmedia project for a world class brand advertising client. <br> <br> We will discuss research & the creative approach, revenue models, technical strategy,...

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Kinetic Worldwide, an out-of-home media agency and Joule, a mobile marketing agency, have released the results from a joint research project that looked into the connection between branded mobile content and out-of-home advertising campaigns, February 6, 2012

Digital Signage Expo (DSE), the world's largest and longest running International Conference and Tradeshow dedicated exclusively to digital signage, interactive technology and digital out-of-home networks (DOOH), today announced that its ninth show held last week at the Las Vegas Convention Center has officially shattered previous records, set a new attendance milestone and reinforced DSE's positi

Digital Signage Universe focuses on digital signage installation, digital signage technologies, digital out-of-home media, and location-based mobile marketing

Leading mall media provider, EYE USA has announced four new sales executives as part of the National Sales team. Brian Bullen, Danielle Nelson and Doug O'Day have been appointed the roles of National Sales Executives and Shaun McKenna as National Sales Director, Mobile, March 7, 2012

The old media model is broken, and if you speak to CEOs they will tell you that this is a reality, said François de Gaspé Beaubien, Chairman and Chief Coaching Officer at Zoom Media and Marketing, October 24, 2011

Kinetic Worldwide has released the latest results from an out-of-home face-tracking project that explores consumer interaction with the Digital Out-of-Home (DOOH) advertising network on Glasgow's underground subway system, February 23, 2012

Leading Out-of-Home mall media specialist, EYE and Ace Marketing and Promotions, Inc. have announced the expansion of their Mobiquity Network, a Location-Based Mobile Marketing Network, to an additional eight Macerich properties bringing the total network to 75 malls across the US, including 25 Macerich malls. The new locations include malls in California, Texas and Washington, February 23, 2012

Launch video of our AiR smartmobile marketing platform. For more information visit...

MOFFETT FIELD, Calif., Jan 17, 2012 (BUSINESS WIRE) -- For the first time in two years, Airship Ventures announced that its Zeppelin, Eureka, is available to a new visionary sponsorship partner as of April 2012. After two years...