Creative Marketing Alliance, Inc. was founded in 1987 by Jeffrey E. Barnhart, a former marketing executive for Philips Lighting Company, part of N.V. Philips, the 13th largest corporation in the world. The CMA Marketing and Communications business builds upon two decades of successful marketing and communications programs for a wide variety of regional, national and global clients.

In 1987 CMA retained its first trade association client, a development which led to the formation of the present-day CMA Association Management business. CMA’s association management business is one of only three dozen association management companies worldwide accredited by the Association Management Company Institute (formerly IAAMC).

CMA has recently consolidated two decades of healthcare marketing expertise into CMA Healthcare Marketing, which is led by former Fortune 50 healthcare marketing talent with board level experience.

As a business leader, CMA participates in many endeavors to strengthen the New Jersey business community. Jeff Barnhart has been named Small Business Person of the Year by the Princeton Area Chamber of Commerce and has authored numerous business articles. He sits on the Communications Advisory Board of Rider University and has served on the Editorial Board of Mercer Business magazine.

Awards: 72 Astra Awards for marketing communications and design excellence from the New Jersey Communications, Advertising and Marketing Association; 42 Jasper Awards from The Jersey Shore Public Relations and Advertising Association for excellence in magazine advertising, print material, sales kits, free-standing inserts and press conferences; 2 Public Relations Society of America (PRSA) Awards « less