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Post-Advertising Survival Guide, Vol. 1
I'd like to share with you all a new, free eBook from my content...
New eBook: Nudge Marketing - Guiding Audiences Through Narrative
Most Popular Discussions
Away with cliché edgecustom.com.au
The English language can be a tricky beast, full of contradictory rules, bizarre spelling and bamboozling terminology just waiting to snare an unsuspecting writer. That's why sub-editors were invented! With their radars tuned...
James
What role does blogging play in your b2b marketing strategy?
Blogging is one of the most versatile marketing tactics available. I'd love to know how you utilise blogging as a marketing tactic.
Blogging: The Swiss Army Knife of B2B Marketing g2msolutions.com.au
A blog is the most powerful survival tool in the B2B marketing jungle. Just like a swiss army knife, it can perform a multitude of functions.
James
Do you follow a set of content rules?
What rules do you follow when it comes to content marketing? Do you stick them on the wall? Tattoo them on your arm?
10 Rules To Generate Leads Via Content Marketing g2msolutions.com.au
Content marketing is the new black. It's just sooooo fashionable. This is somewhat of a surprise when you think about it, content marketing is...
Georgina
Content now merely the price of entry – do you agree?
According to this blog by Econsultancy – content marketing is now so mainstream that it will soon merely be the price of entry rather ...
Julia
Why have we ditched the tried and tested medium of print?
Deloitte's sixth annual ‘State of the Media Democracy' survey revealed 88% of consumers prefer to read their favourite magazines in ...
Julia
Do you COPE? (Create Once Publish Everywhere)
In these times when we're budget poor but the need for our marketing to be content-rich increases by the day, the need for clever ...
Arthur
Pinterest can now pin Vimeo Video
Pinterest announced today on their blog that users can now pin Vimeo videos. Whilst this is not as big a deal as its previous ...
Vimeo Pinning blog.pinterest.com
Caine’s Arcade from Nirvan Mullick on Vimeo. The Pin It bookmarklet can now pin Vimeo videos in addition to YouTube! Pinning from Vimeo works the same way that pinning from YouTube does, so if you...
Georgia
Fergus
Three Little Pigs...Talk about using a story to sell a product. Works on so many levels; entertainment, advertising, fairytales,...
Enjoy this...http://www.youtube.com/watch?v=vDGrfhJH1P4and let us know other great examples of ad that have stories at the heart of ...
Georgina
Content Marketing Study Tour
Those longer-standing group members may remember some posts from when I was researching UK best practice content marketing earlier this ...
Downloads edgecustom.com.au
This white paper series looks at worldwide best practice content marketing with examples from the UK, US, Australia and the rest of the world. See the results achieved by brands such as Tesco, Sainsbury's, P&G, New Look, Ralph...
Joel
Fergus
Arthur
An Important Lesson in Timing in Digital Media
Just wanted to share this article from the Nieman Lab which takes about the timing of articles (and by extension, content in general) in ...
In trying to promote its own story through multimedia, Esquire seems to have tipped off GQ to their publishing plans.
Georgina
LinkedIn groups – do they work?
So yes, it is rather ironic to be discussing the value of LinkedIn discussion groups, on a LinkedIn discussion group(!) but I'm ...
Samantha
Earlier this week I posted on smart markets, a challenge for companies conditioned and organized to broadcast agendas. The post focused on the need to make the market smarter about your product, your organization and the way...
Georgina
Is email marketing dead?
Move over death of print debate – the new hot topic debated at the first #content_works breakfast this morning was whether, in a ...
