Companies invest thousands of dollars when they want to redesign their website, hoping that a more attractive design will lead to more revenue. But does it really matter?

As social media marketing continues to mature, what are marketers planning to do? According to research by Awareness, Inc. and reported by eMarketer, 70 percent are looking to expand their mix of platforms. Chart by eMarketer,...

To maximize your organization's social media effectiveness, here’s a set of fifty questions. Depending on where your organization is along the social media adoption curve, these questions can help you develop your social media...

MEEX is a series of Montreal-based business networking events featuring speakers on Marketing, Social Media, Startups or Entrepreneurship topics! Join us at this interactive evening where attendees will be rubbing shoulders...

" Once upon a time, there was a family of little pigs who lived together. The three brothers were grown up and it was time for them to have their own houses". The Three Little Pigs story begins like this in the adapting version...

Copywriting skill usually progresses along 3 stages: Stage 1: Understanding the Mechanics -- The untrained copywriter can become exponentially better in...

Don't let all the hearts and flowers floating around on Pinterest fool you. Behind all that beauty, Pinterest is fast becoming a heavy hitting marketing tool.

2012 will be a big year for adoption of B2B social media. These predictions reveal ways that B2B companies will leverage social media for their business success.

Do you have traffic to your website or blog but they are not turning into customers? Do you have plenty of leads and prospects but they are not buying? Traffic is one thing, turning that traffic into sales is another. So how do...