Brand Stories

Brand Stories

364 members
  • Join

    When you join a group, other members will be able to see your profile and message you. The group logo will be visible on your profile unless you change that setting.

  • Information and settings

Have something to say? Join LinkedIn for free to participate in the conversation. When you join, you can comment and post your own discussions.

Greg B.

Greg

Common Content Curation Questions Answered.... Do you have more concerns?

SaaS Product Designer, Developer and Product Manager

A common concern is that a by linking to other websites you will drive traffic away. However, the SEO benefits are clear: linking to other sites creates repeat visiting and quality inbound links. If you use a branded, curated...

  • Flag as Inappropriate
  • Comment (9)
  • October 10, 2012
  • Close viewer

Comments

  • Karen D.

    Karen

    Karen D.

    Business story speaker, author, trainer, coach

    Great article Gregg! As a content curator (www.scoop.it/t/just-story-it) I have found the practice invaluable for my business. The real value for readers are the reviews I write for each article I curate. This takes time, but well worth the relationships that result!

  • Greg B.

    Greg

    Greg B.

    SaaS Product Designer, Developer and Product Manager

    Karen,

    Thank you for the kind words.

    I agree 100%. I try to write my "analysis" or "expert commentary" or just "my point of view" in my introduction to any curated pieces I do. This of course has lots of value in brand building, thought leadership, relationship building etc.
    I write about issue time and again on my blog posts: http://www.b2bcontentengine.com/blog/

    Greg

  • Karen D.

    Karen

    Karen D.

    Business story speaker, author, trainer, coach

    I sure wish more people understood the difference between simple aggregation (pulling a bunch of articles together) and true curation (reviews that add value).

    Curation is not for everyone. I have colleagues who are not attracted to curation as a marketing activity. On the other hand, I am not a Facebook power user and will probably never use that for B2B prospecting.

    What skills do you think are essential for top notch curation?

  • Omar K.

    Omar

    Omar K.

    Managing Director & CSO at Sandstorm Digital FZE

    Great discussion, agreed with both of you curation is not for everyone. Karen, I'm not sure if I'd call it a skill but a trait: "curators use judgment and a refined sense of style to select and arrange art to create a narrative, evoke a response, and communicate a message." more: http://www.alistapart.com/articles/content-strategist-as-digital-curator/ as for skills -which come second I think- I would probably say tech skills: smart use of technology to find the best content.

  • Omar K.

    Omar

    Omar K.

    Managing Director & CSO at Sandstorm Digital FZE

    Sorry, to clarify, the above quote is related to art but is also applicable to content curation

  • Greg B.

    Greg

    Greg B.

    SaaS Product Designer, Developer and Product Manager

    I would say:
    1) a passion and/or expertise in your field
    2) Willingness to add your opinions as well as experiences
    3) As any good content marketer would -- using curated content as part of the mix in tell your brands story or better yet answer your audiences questions and serving their needs.
    4) Oamr is right, today a certain technical savviness helps. But there are more technology tools to help -- shameless plug.
    5) Being selective. It is a big world, you do not need all the content, just enough to serve your and your audience's needs.

  • Omar K.

    Omar

    Omar K.

    Managing Director & CSO at Sandstorm Digital FZE

    Yes numbers 1 and 2 are key. Also, 5. heck all of them! Nice list Greg!

Have something to say? Join LinkedIn for free to participate in the conversation. When you join, you can comment and post your own discussions.

Feedback