Brand Stories

Brand Stories

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Omar K.


Coca-Cola Becomes A Full-Fledged Storyteller

Managing Director & CSO at Sandstorm Digital FZE Top Contributor

It appears Coke have revamped their corporate site and are now full-fledged storytellers.

One of the stories they tell is about a young girl named Vanessa and how she was inspired by one of Coca-Cola’s Olympic 8-Pack of Athletes. The Athlete, Boxer Marlen Esparza....

Have you told your brand story yet? You should.

A while back I wrote about Coca Cola’s content strategy and my disappointment in its execution. There is no doubt that Coke have the right mentality and resources to tackle the challenges brought on by the digital age and a ...

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  • November 15, 2012
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  • Raf S.


    Raf S.


    Thanks Omar, for including me in your article.
    Coca Cola refreshed its corporate Web site for the new century, adopting a clear storytelling approach. Their new website has a real authentic and story-like magazine feel. I belief it is very different from all these classical corporate bla bla websites most companies have.
    Cheers & keep telling YOUR great stories!