The Chairman of one of the largest book clubs in the country once told me that his best source of new customers is lapsed customers. The recovery program is simplicity itself:  ask customers to come back and give them a reason...

A great offer is the best way to get your customers in your store. Here's how to craft the perfect deal.

In one sense, perhaps the most important sense, a brand is a promise. Think of some top brands and you immediately know what they promise: McDonald’s, Coca Cola, Budweiser, Ford, Apple, MetLife. You know what you’re going to get with a well-branded product or service. In another sense, a brand is [...]

Freemunky is a brand networking portal, Post your brand new products, services, discounts, contests videos,pictures and much more for free.

Now For less than 500$ get an Mobile App/Facebook App/Game App for your brand. Add gamification to your business and attract more customers.

Taglines are a real art, made especially difficult when you're external to the organization requesting one. So where do you begin? How do you begin to...

Just think about it... What if you were trapped under something heavy and the mouse was out of your reach? Scary, right? That's exactly why we have these keyboard shortcuts so you can still use Vimeo until the help arrives.

Sales - Do you think a prospect responds better to your marketing message because you've based it on a customer persona? Unfortunately, that is not the case. To craft effective messaging, you ...

We've  all said it before... but I'll say it again.  Brand is so much more than a logo, then a positioning statement. These establish the brand premise and the foundation to build the brand culture.  A true brand must be bold, must stand apart every time it speaks to the consumer. It must always be [...]

In January 2012, Edelman released the global findings from the 2012 Edelman Trust Barometer – the 12th year of the firm’s annual trust and credibility survey. The 2012 Edelman Trust Barometer shows an overall decline in trust...

Hands on, at all levels: How does the role of a modern CMO differ from that of a marketing director? What are the main challenges faced? Just two questions Maeve Hosea posed to CMOs from various industries to build up a profile...

I like to think of Internal branding as mushy on the inside, solid on the outside… just like those chocolate coated marshmellow cookies! Businesses must realize that their internal brand must be a focus and it takes more than a positioning statement on t-shirts or jackets to make that happen. It

David Meerman Scott interview - great public relations and social media marketing advise for any marketer anywhere

There are some brilliant authors who write about strategy: Porter, Prahalad and Hamel to name a few. But I am constantly amazed at how timeless is the advice of Peter Drucker. I was re-reading his work on strategy and...

Social Analytics Framework for Marketing and Sales Effectiveness This framework prepared by by Awareness, Inc allows marketers to take advantage of ‘big data’ in a big way, providing a guide to turning social data into a...

Steve Jobs’s business feats were legendary long before he died in October 2011. Apple Inc., considered a niche player for much of its history, is the most valuable company in the world by market capitalization as of this writing.

B2B buyers have changed the way they evaluate and purchase goods and services—yet most B2B suppliers still approach their markets with the same, propaganda-like messages they’ve always used. The challenge now is for such...

Deloitte's digital marketing is moving from a "hub and spokes" model--where its own website was central--to an entanglement model, which emphasizes relevant content across all channels. Deloitte executives weigh in on how it...