Hi, I'm Executive Recruiter and Career Coach Peggy McKee. I'm about to show you how to get the attention and interest of hiring managers—so much interest that they will be calling you for phone interviews, asking you to come in...

Carol Cone (@CarolCone), also known as "the mother of cause marketing," is the Global Chair of Edelman Business + Social Purpose and served as the keynote speaker at the 2012 VolunteerMatch Client Summit.

Carl Sagan’s Pale Blue Dot quest, in which he had the earth filmed from 4 billion km’s away by Voyager 1 and created the furthest photo of the earth, inspired Blue Dot World. In his writings Sagan spoke to “having us cherish our world and deal with one another more kindly.” This is the intent of Blue Dot World members and partners.

Want to be my guest at the Cause Marketing Forum this May 30-31 in Chicago? The best comment wins a free registration worth $1,045.00 for a business...

It’s the time of year when great cause marketing campaigns are abundant. From cute displays with cause messaging to point of purchase sales, marketers have tapped in to the holiday spirit of giving. Heinz Our Turn To Serve is a...

New Research Proves the Business Case for Product Giving—Get Your Copy Today! New research from Indiana University concludes that businesses can do well by doing good through product philanthropy.  Donating products to...

These are the times that try brands’ souls. Talk to brand managers and CMOs, and they’ll tell you the power balance between brands and consumers really is shifting. And fast. Radical transparency and vocal consumers—powered by...

Companies and brands of all kinds recognize that they can no longer just make products and services and sell to markets. With globalization, instant communications, and social media, commitments to sustainability, purpose,...

These are the times that try brands’ souls. Talk to brand managers and CMOs, and they’ll tell you the power balance between brands and consumers really is shifting. And fast. Radical transparency and vocal consumers—powered by...

Cause Alliances in a Franchise Environment: Creating Alignment May 17, 2012 1:30pm - 2:30pm ET Alignment between the national office and local locations is a challenge for cause players in both corporate and nonprofit settings....

These are the times that try brands’ souls. Talk to brand managers and CMOs, and they’ll tell you the power balance between brands and consumers really is shifting. And fast. Radical transparency and vocal consumers—powered by...

The Boston Beer Company today announced the national expansion of the Samuel Adams Brewing the American Dream® program. With a focus on helping...

Our firm has noticed a recent uptick in state charity regulators’ interest in regulating cause marketing activities.  (For purposes of this post, I am primarily referring to promotions in which a for-profit company advertises...

Ok, I know the earth is heating up, but are we humans responsible? It could be this huge star next to us getting closer. What about Climate Gate ? Isn’t CO2 compensation and the electric revolution just a new economy, another...