About the CRMC Group
The 2011 full agenda... more »
Have something to say?
Join LinkedIn for free to participate in the conversation. When you join, you can comment and post your own discussions.
Join LinkedIn-
Interested to hear how brands are enhancing customer engagement on Pinterest.
http://mashable.com/2012/05/29/pinterest-eye-tracking-study/#
-
Email Pre-Headers 101: How They Help Improve Open Rates blog.anchorcomputer.com
Email-preheaders can have an extremely powerful influence on whether...
Most Popular Discussions
CRMC 2012 Countdown: Just three weeks until the industry's premier event takes place in Chicago! Join us May 29-31 at the Hyatt.
Don't miss out! Register at www.thecrmc.com/register before this event sells out.
CRMC - Register thecrmc.com
Space is limited and this event will sell out. Vendors, Agencies, Finance/Credit, TV/Radio/Print Media *Limit three from each company (includes all company divisions) Active, full time Professors and Students Retailers/other...

Who is coming to CRMC May 29-31
Who is coming to CRMC May 29-31 to see our incredible lineup of presenters? We have the CMO from Michaels Stores, the Founder of Gilt ...

In gut we trust stevenpdennis.wordpress.com
A couple of weeks ago I had the opportunity to hear Ron Johnson–JC Penney’s new CEO–present an outline of his transformational strategy. Short version: take a heaping tablespoon o...

Caesars Entertainment's Loyalty Program Experiences Exponential Growth
Including a 20% increase in new Total Rewards members, adding to the existing member base of 40 million - http://bit.ly/K9u4Ru

Win Back Unresponsive Email Subscribers blog.anchorcomputer.com
Every email program collects a group of “unresponsive subscribers.” These are the people who have not unsubscribed from your list, but never opened your emails, clicked a link, or have not responded in a long period of time.

Can Penney's squareness lead to loyalty? | RetailCustomerExperience.com retailcustomerexperience.com
Being fair and being loyal are not the same thing. But can one engender the other? The question hit me when reviewing J.C. Penney's annual report, which reveals that its heady new pricing strategy, called Fair and Square, could...

JC Penney swings for the fences (Part 3): When the invitation is... stevenpdennis.wordpress.com
I like Penney’s new marketing campaign. The TV ads featuring Ellen DeGeneres are captivating and funny–and seemingly everywhere. The print campaign does a solid job of re-branding JCP a...

The CRMC 2012 Agenda is complete!
Bass Pro,Best Buy,Chicos,Destination Maternity,eBay,Express,GameStop,Gilt Groupe,GNC,Groupon,hhgregg,Metro,Michaels Stores,Pick and ...


Starbucks Looks to Put Life Into Nighttime Business retailwire.com
Starbucks was built on the premise of delivering coffee-based drinks to consumers looking for a third place beyond home and work to congregate. The approach has worked remarkably well over the years and helped the company drive...

Super Bowl Ads Played Out By Game Time retailwire.com
The commercials used to be a big deal at the Super Bowl. People gathered around the television set would wait to see what new, funny creative was coming on during breaks in the game and then start their reviews. Water coolers...

Penney to Switch to EDLP? retailwire.com
According to reports, J.C. Penney will shift from a high-low pricing model to something closer to everyday low pricing (EDLP) as a central thrust of its reinvention under new CEO Ron Johnson. Discount signs for in-season...

CRMC is now an open group
I am pleased to announce that, as the owner of this group, I have just switched us to an open discussion group. All future discussions ...

Postal Service Delivers Bad News to Retailers retailwire.com
Retailers count on the U.S. Postal Service (USPS) to make deliveries in all kinds of conditions and on most days of the week. But that's about to change with the announcement this week that the USPS was looking to reduce...

Group Publishes List of Chains That Are 'Against Christmas' retailwire.com
I admit it. I don't 'get' groups such as the American Family Association (AFA) that lead protests against retailers for failing to adequately use the word Christmas in store displays and advertising. The reason behind the...

