Space is limited and this event will sell out. Vendors, Agencies, Finance/Credit, TV/Radio/Print Media *Limit three from each company (includes all company divisions) Active, full time Professors and Students Retailers/other...

A couple of weeks ago I had the opportunity to hear Ron Johnson–JC Penney’s new CEO–present an outline of his transformational strategy. Short version: take a heaping tablespoon o...

Every email program collects a group of “unresponsive subscribers.” These are the people who have not unsubscribed from your list, but never opened your emails, clicked a link, or have not responded in a long period of time. 

Being fair and being loyal are not the same thing. But can one engender the other? The question hit me when reviewing J.C. Penney's annual report, which reveals that its heady new pricing strategy, called Fair and Square, could...

I like Penney’s new marketing campaign. The TV ads featuring Ellen DeGeneres are captivating and funny–and seemingly everywhere. The print campaign does a solid job of re-branding JCP a...

Starbucks was built on the premise of delivering coffee-based drinks to consumers looking for a third place beyond home and work to congregate. The approach has worked remarkably well over the years and helped the company drive...

The commercials used to be a big deal at the Super Bowl. People gathered around the television set would wait to see what new, funny creative was coming on during breaks in the game and then start their reviews. Water coolers...

According to reports, J.C. Penney will shift from a high-low pricing model to something closer to everyday low pricing (EDLP) as a central thrust of its reinvention under new CEO Ron Johnson. Discount signs for in-season...

Retailers count on the U.S. Postal Service (USPS) to make deliveries in all kinds of conditions and on most days of the week. But that's about to change with the announcement this week that the USPS was looking to reduce...

I admit it. I don't 'get' groups such as the American Family Association (AFA) that lead protests against retailers for failing to adequately use the word Christmas in store displays and advertising. The reason behind the...