The Economist (official group for The Economist newspaper)

The Economist (official group for The Economist newspaper)

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Boris G.

Boris

CMOs are becoming more quantitative -- that's where science meets the art of Marketing. Very insightful.

Strong in Amazon AWS cloud, SaaS, Big Data, BI, NoSQL, B2B open source and enterprise SW

What’s happening to the CMO role? This question has been hot for a couple of years. Some suggest the role is nominal and “dying” while others suggest it is bigger, more complex, and more important than ever before. This was a...

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  • February 7, 2013
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  • Peter R.

    Peter

    Peter R.

    Head of Marketing at StarBase Computer Services | Social Media | Digital Marketing | Marketing Strategy

    Interesting views on marketing developments

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