Network of PR Professionals

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Melissa A.


Crisis management speaker and consultant

The trust rate in CEOs is at an all-time at 38%. Can social media play a role in bringing this percentage back up?

How can CEOs begin to raise the trust society has in them? There's some interesting food for thought in this post!

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  • July 9, 2012
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  • Steven S.


    Steven S.

    ► Agency & corporate PR pro specializing in online marketing, public affairs and nonprofit PR

    Top Contributor

    I very much doubt it. Institutional distrust such as this--and towards Congress (the classic example)--is too deeply ingrained by now for any rational argument, however flawless its logic, to overturn. Individual CEOs might benefit from a thought-leadership or reputation-management campaign incorporating social media, but nothing is ever going to change the attitudes against CEOs and big business short of a massive increase in the population of CEOs and millionaires from the ranks of newly successful middle-class executives.

  • Melissa A.


    Melissa A.

    Crisis management speaker and consultant

    Well that's a sad thought!

    I agree that if things remain the same, nothing will change. But I do believe that if CEOs began to have a face and build relationships, along with show compassion and humility within a crisis and other communications, that we could begin to see a shift for the better. The world is pretty far off today, especially after BP, Japan, and countless others, but I do believe that we could begin to turn that around, one step and positive action at a time.

    Trust is hard to rebuild, but not impossible.

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